Alternative Content

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

Museum of Flight Screens Space Next

Wed, 06/15/2016 - 12:05 -- Nick Dager

The Museum of Flight, a Smithsonian affiliate, has dedicated its entire June 18 film schedule to premiere Space Next in 4K stereoscopic 3D. The opening was timed to coincide with the NewSpace conference of entrepreneurs, scientists, engineers and policy leaders, held by the Space Frontier Foundation. At two of the premiere screenings, open to the public, Space Next director Luke Ployhar of Afterglow Studios in Minneapolis will introduce the film and show how scenes were created. Ployhar is a seasoned Hollywood filmmaker and effects artist whose credits include Minority Report.

The Military Entertainment Complex

Wed, 05/25/2016 - 08:58 -- Nick Dager

The Christie 6P laser projection at the National Infantry Museum’s Giant Screen Theater in Columbus, Georgia is earning applause from the public, school groups, veterans and active duty service members. Installed by AV industry pioneer D3D Cinema, the two Christie Solaria CP42LH 6P laser projectors enable the theater to show a range of 3D content and Hollywood blockbusters – as well as alternative content and live events – to better align the theater with the museum’s mission of providing guests with an immersive experience of the United States Army Infantry’s valorous history.

Screenvision Unveils Connected Cinema

Fri, 05/13/2016 - 15:17 -- Nick Dager

Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.

Immersed in Star Wars

Tue, 03/01/2016 - 12:09 -- Nick Dager

In a collaboration with Disney Music Group, Philips Lighting launched LightVibes in the U.S. at the Downtown Independent Theater in Los Angeles on February 16. An audience of music and film industry professionals and artists experienced the immersive light technology along with music video footage from the Star Wars Headspace album, an inspired-by compilation by some of the top and emerging electronic music artists, featuring tracks that integrate sound effects and dialogue from the Star Wars films.

Critics Take on Digging for Fire

Thu, 07/30/2015 - 13:59 -- Nick Dager

The New York Film Critics Series has partnered with Ivy and the nation’s leading independent cinemas to present live, national, in-theater screenings. The events are moderated by Peter Travers, film critic for Rolling Stone Magazine and ABC’s Popcorn, along with additional coverage by Alison Bailes of BBC, More Magazine, WOR Radio, and The Charlie Rose Show. The series presents live, interactive, in-theater; pre-release movies and big screen HD simulcast with the stars and filmmakers.

Screenvision Renews Agreements with Five Exhibitors

Thu, 07/16/2015 - 11:37 -- Nick Dager

Screenvision has renewed long-term agreements totaling 328 screens with five exhibitor partners including Flagship Cinemas, Paragon Theaters, UltraStar Cinemas, Empire Cinemas and The Birmingham Theatre. 

The deals average eight years and include the top DMAs of New York, Los Angeles, Boston, Washington DC, Phoenix and Detroit. They follow recently announced signed exhibitor contracts with Marcus Theatres, Reading International, Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres earlier this year. 

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