In advance of the December 15 release of Disney’s Star Wars: The Last Jedi, National CineMedia is now presenting an exclusive behind-the-scenes look at the making of the movie as part of its revamped preshow Noovies. The content is part of NCM’s Noovie Backlot series. For Steve Ochs, NCM’s senior vice president, marketing and creative, this is all part of his overall effort to re-imagine the preshow experience.
Ymagis Group today launched EclairGame, a new esports based entertainment system fully-dedicated to gaming in cinemas, and a first agreement with Les Cinémas Gaumont Pathé, the largest cinema circuit in France, the Netherlands and Switzerland.
This past July, Ray Nutt succeeded John Rubey at Fathom Events becoming the company’s second CEO in its four-year history. While many things at Fathom remain the same, there have already been some changes under Nutt. Among them, the fact that the company has started releasing its revenue figures on a regular basis. Not surprisingly, what those numbers show is that event cinema is big business and that, as the dominant company in the market, Fathom is a force to be reckoned with.
The Event Cinema Association’s Slate Day, a new initiative designed to help raise the profile of the industry and facilitate business growth for exhibitors and distributors alike, will be held December 6 at Vue West End in London.
As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.
Evans & Sutherland has introduced AEOS Theaters, an alliance between E&S, Spitz, and Sonics2. The companies have joined forces to create a new generation of giant screen cinema experiences for immersive domes and giant flat screen theaters. Using a blended array of laser or lamp-based projectors, the companies say that AEOS allows domes or flat screen theaters to achieve resolutions of 8K or even higher while maintaining their fulldome, partial dome, or 4:3 aspect ratio flat screens. An AEOS theater can also function as a multipurpose venue with available turnkey presentation and digital marketing packages.
National CineMedia has completed its acquisition of Fantasy Movie League, the box office predictions game that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. It marks the company’s first acquisition as a key part of its new focus on consumer digital products for movie audiences.
The Event Cinema Association is hosting a morning of activities June 21 at the Hotel SB Diagonal Zero, across the road from the CCIB Convention Centre in Barcelona, site of CineEurope 2017. The ECA is also hosting its annual evening reception.
Event cinema has come a long way since its earliest days more than a decade ago. The challenge now is to push the boundaries of event cinema to find new content, new concepts that can attract and sustain even larger audiences. To that end, the Event Cinema Association’s annual day-long ECA Conference & Awards session will be held in London this Friday February 3 at the QE11 Centre in central London, near Parliament Square in Westminster. The conference, now in its fourth year is the only event of its kind in the world. To learn more about the association, the conference and the event cinema business in general I spoke with Melissa Cogavin, the ECA’s managing director.
Screenvision Media today announced the signing of two new long-term agreements totaling 177 screens across 17 theatres with CMX and Pacific Theatres. These agreements increase Screenvision Media’s inventory in the nation’s top three markets: New York City, Los Angeles and Chicago