Alternative Content

SMPTE Launches Vista Project to Support Emerging Filmmakers

Wed, 07/13/2016 - 13:15 -- Nick Dager

The Society of Motion Picture and Television Engineers today announced the official launch of The Vista Project, a competition that will identify emerging talent in the creative and engineering realms and support future filmmakers in developing interactive cinema experiences. Open exclusively to students enrolled in a two- or four-year accredited university-level undergraduate or graduate program, the competition will award five finalists with $5,000 to create a 10-minute short that could serve as a template for a long-form interactive cinema experience.

Audiences Upbeat About LightVibes

Thu, 06/30/2016 - 13:19 -- Nick Dager

More than 80 percent of the moviegoers who have experienced Philips LightVibes had a positive response, according to a recent survey conducted by the company. The news was part of a presentation that Niels Van Duinen, general manager of Philips LightVibes gave earlier this month at CineEurope in Barcelona. The news was included in remarks that Van Duinen made at the Event Cinema Association’s reception. He was giving those present an update about Philips LightVibes Surround Cinema Lighting news and developments since the group’s last gathering at CinemaCon in Las Vegas.

Funimation Acquires Rurouni Kenshin Film Trilogy

Tue, 06/28/2016 - 11:47 -- Nick Dager

Funimation Films has acquired the Rurouni Kenshin live action, samurai film trilogy. The trilogy, distributed by GAGA Corporation, includes Rurouni Kenshin: Origins (released as Rurouni Kenshin internationally), Rurouni Kenshin: Kyoto Inferno and Rurouni Kenshin: The Legend Ends. Funimation has secured the exclusive North American rights to theatrical, home entertainment, video on demand and broadcast distribution of all three titles as part of its agreement with GAGA.

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

Museum of Flight Screens Space Next

Wed, 06/15/2016 - 12:05 -- Nick Dager

The Museum of Flight, a Smithsonian affiliate, has dedicated its entire June 18 film schedule to premiere Space Next in 4K stereoscopic 3D. The opening was timed to coincide with the NewSpace conference of entrepreneurs, scientists, engineers and policy leaders, held by the Space Frontier Foundation. At two of the premiere screenings, open to the public, Space Next director Luke Ployhar of Afterglow Studios in Minneapolis will introduce the film and show how scenes were created. Ployhar is a seasoned Hollywood filmmaker and effects artist whose credits include Minority Report.

The Military Entertainment Complex

Wed, 05/25/2016 - 08:58 -- Nick Dager

The Christie 6P laser projection at the National Infantry Museum’s Giant Screen Theater in Columbus, Georgia is earning applause from the public, school groups, veterans and active duty service members. Installed by AV industry pioneer D3D Cinema, the two Christie Solaria CP42LH 6P laser projectors enable the theater to show a range of 3D content and Hollywood blockbusters – as well as alternative content and live events – to better align the theater with the museum’s mission of providing guests with an immersive experience of the United States Army Infantry’s valorous history.

Screenvision Unveils Connected Cinema

Fri, 05/13/2016 - 15:17 -- Nick Dager

Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.


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