How do you compete with all of the other consumer-controlled devices and content in the media ecosystem today? What can a company do to set itself apart and demonstrate the value of their own unique customer base? Screenvision believes that it has the answer. At their recent upfront presentation, Katy Loria, Screenvision’s executive vice president, national ad sales announced the launch of Project Lynx, which takes data from suppliers such as Kantar and SITO mobile and combines it with Nielsen’s Cinema research to track consumer behavior in and beyond their cinema experience.
Carmike Cinemas today announced it has entered into a strategic partnership with Fathom Events to bring an enhanced and significantly expanded alternative programming offering to 150 Carmike locations in 31 states by the end of 2015. The initiative will encompass more than half of all Carmike locations and marks the single largest alternative programming deployment to date among major domestic movie theater operators. Carmike’s expanded alternative program offering will bring guests notable sporting events, great performances and other unique entertainment from around the world, complementing Carmike’s leading Hollywood studio movie slate through-out the year.
Dr. T. Colin Campbell, best-selling author of The China Study, and his son Director Nelson Campbell, are teaming up to preview the feature-length documentary PlantPure Nation. The forthcoming film examines the political and economic factors that suppress information on the benefits of plant-based nutrition, while making the connections of this idea to larger issues such as medical practice, farming, and food deserts. The promotional tour mirrors the film’s story of three people working to spread the word about one of the most important health breakthroughs of all time
Screenvision says it is bringing all the excitement of Hollywood’s award season Front & Center in Screenvision theaters.
DigitalTheatre.com has expanded its ballet content with Le Corsaire, the first production to be captured live in HD by English National Ballet.
Event cinema history was made last month in Ireland and the UK when Billy Elliot the Musical Live topped the UK box office for a weekend, beating the Denzel Washington thriller The Equalizer (£1.90million-£1.89 million).
In the wake of the recent success of Billy Elliot Live, Niels Swinkels, Universal Pictures managing director of UK & Ireland will give the Keynote Address at the Event Cinema Association Conference on October 16.
The Event Cinema Association has announced the nominations for its Second Annual ECA Awards.
The Event Cinema Association has announced the line up for its second annual conference, taking place October 16 at the recently restored independent cinema, the Genesis in Mile End, East London. Featuring two panel discussions concerning marketing event cinema and a focus on new business models and technology, the conference also has a unique new format, a total of six break out sessions taking place over the course of the day. Sponsors of the conference include DSAT Cinema, LANsat, Rentrak, Philips, DCM and Audience Entertainment.
AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia, making AEG Live the premiere music supplier to NCM. The deal kicked off in August with ten- and twenty-second features starring international superstars Enrique Iglesias and Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, New Jersey.