The Christie 6P laser projection at the National Infantry Museum’s Giant Screen Theater in Columbus, Georgia is earning applause from the public, school groups, veterans and active duty service members. Installed by AV industry pioneer D3D Cinema, the two Christie Solaria CP42LH 6P laser projectors enable the theater to show a range of 3D content and Hollywood blockbusters – as well as alternative content and live events – to better align the theater with the museum’s mission of providing guests with an immersive experience of the United States Army Infantry’s valorous history.
Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.
In a collaboration with Disney Music Group, Philips Lighting launched LightVibes in the U.S. at the Downtown Independent Theater in Los Angeles on February 16. An audience of music and film industry professionals and artists experienced the immersive light technology along with music video footage from the Star Wars Headspace album, an inspired-by compilation by some of the top and emerging electronic music artists, featuring tracks that integrate sound effects and dialogue from the Star Wars films.
Bob Lord, former president of AOL, has been elected to Screenvision’s board of directors. Lord brings more than a decade of digital leadership experience with an emphasis on emerging media, technology and data – all key areas of focus for Screenvision to expand its impact for advertisers.
Fathom Events has named Larry Gillman as the company’s chief financial officer and promoted Tom Lucas to vice president of studio relations and Kyle Villella to vice president of distribution. They will report to CEO John Rubey.
The New York Film Critics Series has partnered with Ivy and the nation’s leading independent cinemas to present live, national, in-theater screenings. The events are moderated by Peter Travers, film critic for Rolling Stone Magazine and ABC’s Popcorn, along with additional coverage by Alison Bailes of BBC, More Magazine, WOR Radio, and The Charlie Rose Show. The series presents live, interactive, in-theater; pre-release movies and big screen HD simulcast with the stars and filmmakers.
More2Screen has been appointed the worldwide distributor (outside the United States) for the Lincoln Center at the Movies: Great American Dance series, the first ever dance series from the U.S. to be screened to a global cinema audience.
Screenvision has renewed long-term agreements totaling 328 screens with five exhibitor partners including Flagship Cinemas, Paragon Theaters, UltraStar Cinemas, Empire Cinemas and The Birmingham Theatre.
The deals average eight years and include the top DMAs of New York, Los Angeles, Boston, Washington DC, Phoenix and Detroit. They follow recently announced signed exhibitor contracts with Marcus Theatres, Reading International, Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres earlier this year.
Creative studio, 40 Foot Solutions, has developed several new productions for parent company Screenvision’s preshow, Front & Center, which include new hosts, strategic alliances, programs and more.
How do you compete with all of the other consumer-controlled devices and content in the media ecosystem today? What can a company do to set itself apart and demonstrate the value of their own unique customer base? Screenvision believes that it has the answer. At their recent upfront presentation, Katy Loria, Screenvision’s executive vice president, national ad sales announced the launch of Project Lynx, which takes data from suppliers such as Kantar and SITO mobile and combines it with Nielsen’s Cinema research to track consumer behavior in and beyond their cinema experience.