Last July the Event Cinema Association announced that Grainne Peat would be its new managing director, replacing founder Melissa Cogavin who left to pursue other opportunities. Cogavin, who established the ECA in 2012 left behind an internationally recognized brand and the primary trade body for the alternative content sector. By all accounts, she left the ECA in good hands. Since taking the reins officially last October, Peat has quietly put her own stamp on things.
Fathom Events is expanding its distribution beyond the cinema with the announcement of its new Fathom Affinity Network. The company is partnering with Faith Content Network to reach nearly 800 churches nationwide, located in additional markets outside its current exhibition partner locations. This partnership will provide theatrical-quality faith and inspirational content to underserved audiences across the country.
As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment
Screenvision Media today announced that to date it has signed 28 exhibitor partnership contracts, representing 1,715 total screens across the nation. “At Screenvision Media, we take great pride in the strength of our relationships with our exhibitor partners,” said Darryl Schaffer, executive vice president of operations and exhibitor relations, Screenvision Media. “The renewal of existing partnerships and the addition of exciting new exhibitors to our roster both speak to the strength and stability of our core network and our ability to deliver real value to exhibitors nationwide.”
Screenvision Media has announced new gaming episodes for their Front + Center preshow. Produced by the company’s in-house creative team, 40 Foot Solutions, the new episodes feature gaming expert Jessica Chobot giving moviegoers a preview of some of the industry’s latest innovations and technological advancements.
Screenvision Media has debuted the latest preshow content for its Reel Food series, featuring food and lifestyle expert Chadwick Boyd. The episode – created by Screenvision Media’s in-house creative team, 40 Foot Solutions – is running nationwide as part of Screenvision’s Front + Center preshow and will continue through August 23, during the height of Alaska wild salmon season.
Anthony’s Cheesecake of Bloomfield, New Jersey is the winner of Screenvision Media’s nationwide Corner Stories promotion. Created by Screenvision Media’s in-house creative team, 40 Foot Solutions, Corner Stories provides a behind-the-scenes look at small business owners making a difference in their communities
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
DCS Events in association with The Big Picture will be hosting an Emerging Cinema Markets Conference November 20-22 at the five-star luxury Swissôtel The Bosphorus, Istanbul.
This weekend Regal moviegoers will be able to experience another Moviebill, this time tailor-made for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. This new edition is exclusive to Regal moviegoers who attend the opening weekend of Jurassic World: Fallen Kingdom, in theaters on June 22.