Alternative Content

AR Coming to NCM Movie Theatres

Wed, 02/21/2018 - 10:40 -- Nick Dager

National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.

Cosmic Picture Launches Distribution Arm, Secures Rights for Nat Geo Giant Screen Films

Tue, 02/06/2018 - 13:13 -- Nick Dager

Cosmic Picture has launched a new giant screen film distribution company for museum and science center theaters. The company will distribute a range of films, including a number of giant screen educational films from the National Geographic library, including award-winning documentaries such as Sea Monsters, Extreme Weather, Mysteries of the Unseen World and its own hit Jerusalem.

Fathom Sees 26 Titles Top $1 Million Domestically in 2017

Wed, 01/10/2018 - 12:24 -- Nick Dager

Leading event cinema distributor Fathom Events today reported that 26 of its titles grossed more than $1 million each at the box office in 2017. This statistic sets a new record and is a significant achievement over the company’s 2016 box office success of 14 titles passing this threshold, further demonstrating the increasing value and audience interest in event cinema.

Noovie Presents the Making of Star Wars

Wed, 12/06/2017 - 12:06 -- Nick Dager

In advance of the December 15 release of Disney’s Star Wars: The Last Jedi, National CineMedia is now presenting an exclusive behind-the-scenes look at the making of the movie as part of its revamped preshow Noovies. The content is part of NCM’s Noovie Backlot series. For Steve Ochs, NCM’s senior vice president, marketing and creative, this is all part of his overall effort to re-imagine the preshow experience.

Fathom’s Second Act

Wed, 11/15/2017 - 09:01 -- Nick Dager

This past July, Ray Nutt succeeded John Rubey at Fathom Events becoming the company’s second CEO in its four-year history. While many things at Fathom remain the same, there have already been some changes under Nutt. Among them, the fact that the company has started releasing its revenue figures on a regular basis. Not surprisingly, what those numbers show is that event cinema is big business and that, as the dominant company in the market, Fathom is a force to be reckoned with.


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