Alternative Content

Sphere Entertainment to Unveil Machine Hallucinations: Sphere

Thu, 08/31/2023 - 13:30 -- Nick Dager

Sphere Entertainment today announced that on September 1, internationally renowned media artist Refik Anadol will become the first artist to utilize the Exosphere, the fully programmable LED exterior of Sphere in Las Vegas, as an immersive canvas, debuting an AI Data Sculpture created exclusively for Sphere called Machine Hallucinations: Sphere

Tribeca, National Cinemedia Partner on HQ Movie Trivia Night

Thu, 06/25/2020 - 12:02 -- Nick Dager

Last night the popular app HQ Trivia unveiled HQ Movie Trivia Night, a game show for passionate film buffs and families bringing you questions on your favorite motion pictures. Presented by Tribeca in partnership with National CineMedia HQ Movie Trivia night will air live every Wednesday at 9:00 p.m. EDT. Players compete for a $5,000 prize.

Showcase SuperLux Introduces Arts Programs

Mon, 06/03/2019 - 12:28 -- Nick Dager

Boston-area theatre Showcase SuperLux has launched a new program that elevates the cinematic experience through specially curated artwork installations and live performances by noted local musicians. In addition to the superior comfort, dining and entertainment offerings available at Showcase SuperLux, guests will now enjoy ongoing arts programs inspired by classic and current films.

Grainne Peat: Event Cinema is Growing

Mon, 03/25/2019 - 12:00 -- Nick Dager

Last July the Event Cinema Association announced that Grainne Peat would be its new managing director, replacing founder Melissa Cogavin who left to pursue other opportunities. Cogavin, who established the ECA in 2012 left behind an internationally recognized brand and the primary trade body for the alternative content sector. By all accounts, she left the ECA in good hands. Since taking the reins officially last October, Peat has quietly put her own stamp on things.

Fathom Partners with Faith Content Network

Tue, 12/11/2018 - 12:49 -- Nick Dager

Fathom Events is expanding its distribution beyond the cinema with the announcement of its new Fathom Affinity Network. The company is partnering with Faith Content Network to reach nearly 800 churches nationwide, located in additional markets outside its current exhibition partner locations. This partnership will provide theatrical-quality faith and inspirational content to underserved audiences across the country.

Ymagis Breaks New Ground with Illucity

Tue, 11/13/2018 - 11:58 -- Nick Dager

As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment

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