At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”
National CineMedia has renewed its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres and is also adding four new regional theater circuits to its network to further expand its national reach and geographic coverage.
London-based digital cinema company Arts Alliance Media has appointed Andrew Stucker as business development consultant in North America. Stucker will be based in Los Angeles and will focus on offering AAM’s digital cinema software solutions to exhibitors across the US and Canada. He reports to AAM’s commercial director Eric Stevens.
More2Screen has been appointed as the international distributor for the British Museum’s second big screen event, Vikings from the British Museum, a recorded release available to cinemas worldwide (except the UK and Ireland) beginning June 6.
Last September, International Datacasting announced that DSAT Cinema had committed to buy more than 1,000 of its SuperFlex Pro Video Receivers. Since its inception last year, DSAT Cinema, the Eutelsat and dcinex joint venture has used IDC’s technology to deliver more than 300 films and 50 live broadcasts, from iconic locations that include the Metropolitan Opera in New York, Moscow's Bolshoi Theatre and the Royal Opera House in London. The companies described their relationship as an alliance and a partnership. Digital Cinema Report recently spoke with Walter Capitani, International Datacasting’s vice president of marketing to get an update on the progress they’ve made to date.
London-based distributor More2Screen will present British actor Orlando Bloom’s acclaimed performance in the recent Broadway production of Shakespeare’s Romeo and Juliet in cinemas worldwide (except the United States and Canada) beginning April 1.
BTV Post recently completed work with Globe on Screen on three titles from Shakespeare’s Globe’s 2013 theatre season.
Opening night at Teatro alla Scala will be broadcast in high definition by satellite to audiences in cinemas worldwide. The event takes place annually on December 7, the feast day of Milan’s patron saint, Saint Ambrose. This year, La Scala has chosen the Verdi favorite La Traviata, conducted by Daniele Gatti, to kick off the 2013-2014 Season.
On December 22 Digital Theatre will make Merrily We Roll Along available to purchase online. The show was recently awarded the Ned Sherrin Award for Best Musical at the 2013 Evening Standard Theatre Awards.
The Digital Cinema Distribution Coalition has appointed Randolph Blotky CEO and launched a North American satellite and terrestrial digital distribution platform.