Alternative Content

Immersed in Star Wars

Tue, 03/01/2016 - 12:09 -- Nick Dager

In a collaboration with Disney Music Group, Philips Lighting launched LightVibes in the U.S. at the Downtown Independent Theater in Los Angeles on February 16. An audience of music and film industry professionals and artists experienced the immersive light technology along with music video footage from the Star Wars Headspace album, an inspired-by compilation by some of the top and emerging electronic music artists, featuring tracks that integrate sound effects and dialogue from the Star Wars films.

Critics Take on Digging for Fire

Thu, 07/30/2015 - 13:59 -- Nick Dager

The New York Film Critics Series has partnered with Ivy and the nation’s leading independent cinemas to present live, national, in-theater screenings. The events are moderated by Peter Travers, film critic for Rolling Stone Magazine and ABC’s Popcorn, along with additional coverage by Alison Bailes of BBC, More Magazine, WOR Radio, and The Charlie Rose Show. The series presents live, interactive, in-theater; pre-release movies and big screen HD simulcast with the stars and filmmakers.

Screenvision Renews Agreements with Five Exhibitors

Thu, 07/16/2015 - 11:37 -- Nick Dager

Screenvision has renewed long-term agreements totaling 328 screens with five exhibitor partners including Flagship Cinemas, Paragon Theaters, UltraStar Cinemas, Empire Cinemas and The Birmingham Theatre. 

The deals average eight years and include the top DMAs of New York, Los Angeles, Boston, Washington DC, Phoenix and Detroit. They follow recently announced signed exhibitor contracts with Marcus Theatres, Reading International, Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres earlier this year. 

Screenvision Delves into Data

Tue, 06/02/2015 - 12:38 -- Charlene Weisler

How do you compete with all of the other consumer-controlled devices and content in the media ecosystem today? What can a company do to set itself apart and demonstrate the value of their own unique customer base? Screenvision believes that it has the answer. At their recent upfront presentation, Katy Loria, Screenvision’s executive vice president, national ad sales announced the launch of Project Lynx, which takes data from suppliers such as Kantar and SITO mobile and combines it with Nielsen’s Cinema research to track consumer behavior in and beyond their cinema experience.

Carmike, Fathom Plan Alternative Content in 150 Theaters in 2015

Fri, 05/08/2015 - 12:34 -- Nick Dager

Carmike Cinemas today announced it has entered into a strategic partnership with Fathom Events to bring an enhanced and significantly expanded alternative programming offering to 150 Carmike locations in 31 states by the end of 2015. The initiative will encompass more than half of all Carmike locations and marks the single largest alternative programming deployment to date among major domestic movie theater operators. Carmike’s expanded alternative program offering will bring guests notable sporting events, great performances and other unique entertainment from around the world, complementing Carmike’s leading Hollywood studio movie slate through-out the year.

Taking PlantPure Nation on the Road

Mon, 03/02/2015 - 12:28 -- Nick Dager

Dr. T. Colin Campbell, best-selling author of The China Study, and his son Director Nelson Campbell, are teaming up to preview the feature-length documentary PlantPure Nation. The forthcoming film examines the political and economic factors that suppress information on the benefits of plant-based nutrition, while making the connections of this idea to larger issues such as medical practice, farming, and food deserts. The promotional tour mirrors the film’s story of three people working to spread the word about one of the most important health breakthroughs of all time


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