Augmented reality and mixed reality present many opportunities for application enhancement and new monetization opportunities, a new report shows, but the technologies are still a long-way from being an everyday feature of consumers' lives. The report, from industry analyst Futuresources, synthesizes fieldwork drawn from vendors, content creators and service providers, along with mobile device forecasts and existing research. It found that the race is on to develop the essential killer application and, ultimately, to establish the dominant platform for mobile AR/MR content.
The Hollywood Section of SMPTE and the Visual Effects Society Los Angeles Section will conduct a joint meeting June 22 to examine the rapidly evolving field of augmented reality. AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.