Immersive Technology Boosts Movie Theatre Revenue in Japan
Immersive theater technology from CJ 4DPlex, featuring motion seats and environmental effects, has had a strong impact on the growing Japanese box office. For example, the 4DX version of Star Wars: The Force Awakens, released in December, has thus far brought in more than 1 billion yen ($85 million), accounting for more than 10 percent of the title’s total Japanese box office to date. Overall in 2015, 4DX versions of top Hollywood titles such as Jurassic World, Furious 7 and Mad Max: Fury Road recorded 7 percent of the country’s total box office for each title, even though 4DX auditoriums claim only 3.5 percent of the total number of theaters in Japan.
