Lotte Cinema Installing MX4D Motion Seats from AAM
Arts Alliance Media has agreed a significant MX4D partnership with Lotte Cinema, the second largest multiplex cinema chain in Korea, and AMPA, a Korean cinema technology integrator. Presenting audiences with an unrivaled, multi-dimensional moviegoing experience, Lotte Cinema will introduce the immersive MX4D Motion EFX Theatre to 10 locations throughout South Korea as they prepare to enhance their premium large format offering and accelerate box office revenue.