CJ 4DPlex has announced that 20th Century Studios, Lightstorm Entertainment and James Cameron’s Avatar: The Way of Water has eclipsed $100 million at the global box office in its 4DX and ScreenX formats.
Avatar: The Way of Water has broken nearly every box office record for CJ 4DPlex, and the film continues to play in 4DX and ScreenX theatres around the world.
“The $100 million threshold is a testament of this epic film’s global popularity and the growing excitement to see films like Avatar: The Way of Water in ScreenX and 4DX,” said Jongryul Kim, CEO, CJ 4DPlex and Don Savant, CEO and president, CJ 4DPlex America.
In Avatar: The Way of Water, audiences experience the lush lands of Pandora in ScreenX’s visually immersive panoramic format with exclusive story-enhancing imagery only available in ScreenX. CJ 4DPlex worked closely with 20th Century Studios, James Cameron, and Lightstorm Entertainment to ensure the highest quality presentation of the exhilarating journey.
4DX’s multi-sensory technology submerges audiences into the action of the film by utilizing more than 21 unique motion and environmental effects. It transcends the traditional movie-going experience with special effects like vibration, water, wind, snow, lightning, and scents, among others.
CJ 4DPlex https://www.cj4dx.com