Technology

HPA Opens Call for Entries for Eighth Annual Awards

Tue, 06/11/2013 - 11:47 -- Nick Dager

The Hollywood Post Alliance announces the opening of the Call for Entries for the Eighth Annual HPA Awards, which will take place on the evening of November 7th at the Skirball Cultural Center in Los Angeles, California. Considered the standard bearer for excellence and innovation, the HPA Awards recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the post production industry.

The Case for High Frame Rate Filmmaking

Wed, 05/29/2013 - 14:18 -- Nick Dager

With the success of The Hobbit and the first film to launch in high frame rate (HFR), what exactly is HFR? Why do moviegoers need yet another option at the Cineplex? These questions were all addressed recently during an HFR 3D promotional shoot, hosted by GDC Technology and Red Digital Cinema. Salvy Maleki, as lead producer and executive vice president at GDC Technology, was in need of original HFR footage to use in a promo to showcase GDC’s HFR Integrated Media Block (IMB), only to find that there was no content available to license. She took the initiative to organize a live-action, special effects shoot, shot in HFR 3D, to show off different frame rates, comparing 24 to 48 and 60 frames per second.

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