More Than Half of Media Companies Struggle with Automation, System Connectivity
Mediageniz, a Brussels-based provider of smart content solutions, has published this year’s M-Connect Survey results. The report provides an in-depth analysis of the media industry's current state of maturity in three critical areas: data-driven decision-making, automation, and system connectivity. It highlighted that 55 percent of media organizations are still in the early stages of effectively integrating these strategies.