Systems Integration

Movie Tavern by Marcus is a premium theatre concept offering restaurant-style dining and in-seat service for moviegoers. At its new location in the Brookfield Square shopping center in suburban Milwaukee, guests can enjoy dinner and a movie in the premium SuperScreen DLX theatre. It is the first full theatre complex in the U.S. to exclusively feature JBL Sculpted Surround and Dolby Atmos.

Mark Louis is Alamo Drafthouse Cinemas director of presentation. In that role, he is responsible for maintaining the level of technology that has become central to the exhibitor’s brand and identity. Louis is currently overseeing the opening of seven new Alamo theatres across the United States, while simultaneously maintaining the quality control of the established sites. When I contacted him to talk about how he approaches new builds he described himself as “busier that a one-armed reel-to-reel projectionist,” but he agreed to talk via email. Here’s an excerpted version of our conversation.