Marcus Opens a Drive-In

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Fri, 05/22/2020 - 09:59 -- Nick Dager

Marcus Theatres’ drive-in at its Twin Creek Cinema in Bellevue, Nebraska. Photo courtesy of the Omaha World-Herald.Marcus Theatres has added a drive-in movie theatre to its Twin Creek Cinema in Bellevue, Nebraska. Strong Technical Services worked with Marcus to develop the concept. Additional locations are under consideration.

“Providing industry-leading technical services is what we do,” said Blake Titman, vice president and general manager, Strong Technical Services. “Our talented sales and engineering teams have worked on many projects over the past two months to assist our exhibition customers, including the addition of drive-in movie theatres to existing buildings. This recent project builds upon the long-lasting partnership between Strong Technical Services and Marcus Theatres. While most exhibitors have been unable to continue their regular operations, we have collaborated with Marcus to fulfill an immediate need to provide a fun and safe entertainment option for their customers.”

“Strong Technical Services was instrumental in bringing Parking Lot Cinema to our Twin Creek location,” said Rolando Rodriguez, chairman, president & CEO of Marcus Theatres. “It has been more than 25 years since we’ve had any type of drive-in theatre, and here we are bringing it to life again. Strong was the right partner with the technological expertise to help ensure an enjoyable and comfortable movie-going experience during a time of uncertainty.”

“We are thankful Marcus Theatres has chosen Strong Technical Services as its partner for this and many other projects. We take great pride in serving companies like Marcus Theatres and their unique needs during this crisis,” added Ray Boegner, president of Strong. “We were able to leverage our storied history and knowledge of equipment for drive-in theatres with modern day equipment and technology to accomplish what we hope are just the first steps towards a full recovery of the cinema industry.”

Strong Technical Services

Marcus Theatres