The Event Cinema Association has named two people to its board of directors. They are Katrin Mathe, international event cinema manager for Kinepolis and Laura Correia, vice president film & event cinema, National Amusements. The additions firmly cement the renewed direction for the ECA in 2022, the ten-year anniversary since the association was established. The appointments are part of a particular drive to increase the organization’s visibility, which was started by Grainne Peat, who became ECA’s managing director in 2018.
JBL Professional, a Harman brand, has introduced the 3800 and 4800 Series ScreenArray screen-channel loudspeakers for small- to medium-format cinemas in China.
AMC Theatres plans to reopen theatres in the Los Angeles and Chicago markets. AMC is expected to begin operations at AMC Northridge Fashion Center 10, formally a Pacific theatre, in Northridge, California in the spring. AMC further also expects to begin operations at AMC Chicago 14, formally an Arclight location in in the Lincoln Park neighborhood, under a new name in spring.
PVR Cinemas has installed new ion technology that neutralizes 99.9 percent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time. PVR says it is the first and only cinema chain in the world to deploy this technology.
Upon securing a long-term partnership agreement with the leading global technology company HCL Technologies, MetaMedia, the global, cloud-based distribution platform for cinemas, drive-ins, and other out-of-home venues, has expanded its entertainment network to more than 3,000 screens across the U.S. and Canada, covering all the top 50 cities.
National CineMedia has entered into agreements with an assortment of popular online personalities from the world of film and entertainment who will appear in new series on screens in more than 1600 U.S. movie theatres, including the top 50 designated market areas, as part of the exhibitor’s pre-show Noovie.
With 2021 just a couple of weeks and a few blockbusters short of the finishing line, the London-based firm Gower Street Analytics decided to look ahead to what's on the horizon for next year. And, after a much stronger box office year with exhibitors, distributors, and audiences becoming more comfortable in a COVID-world, Gower Street's first global box office prediction for 2022 suggests a significant improvement over 2021.
The global attention measurement platform Amplified Intelligence of Adelaide, Australia, is now working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels.
Unique X has named Sevan Brown senior vice president of worldwide content services. Serving as part of Unique X’s executive team, Brown will be leading the ongoing expansion of the company’s already widely deployed and well-respected Movie Transit content delivery platform into multiple new territories.
Silky Otter Cinemas, which runs two luxury cinemas in Auckland and Christchurch, New Zealand, is planning to add three new theatres next year in Auckland, Richmond, and Queenstown. Chief executive Neil Lambert said movie going was still popular despite the pandemic and believes it has a future.