Business

The Totah Theatre is Reborn

Wed, 11/09/2022 - 12:09 -- Nick Dager

One of New Mexico’s oldest movie theatres recently underwent a major renovation and has been given a new lease on life. Opened in 1949 and used as a movie theatre until 1982, the Totah Theatre thereafter was used as a performance theatre. In 2006, the Totah Theatre was converted into a multi-use performance hall. In 2020, San Juan County acquired, and in partnership with the City of Farmington renovated the facility to create a film center for the region.

Movio Launches Cinema EQ Marketing Tool

Wed, 11/09/2022 - 09:58 -- Nick Dager

Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.

AMC Theatres to Create Zoom Rooms at Some Locations

Tue, 11/08/2022 - 10:31 -- Nick Dager

AMC Theatres and Zoom Video Communications today announced that will turn some AMC locations throughout the United States into Zoom Rooms. As hybrid work has become more commonplace throughout the United States, Zoom Rooms at AMC will enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together at the same time for cohesive virtual and in-person events and meeting experiences.

Trafalgar Presents Neil Young: Harvest Time in Theatres December 1

Mon, 11/07/2022 - 07:43 -- Nick Dager

Shakey Pictures, Trafalgar Releasing, and Warner Records will present the film Neil Young: Harvest Time in movie theatres worldwide December 1 with select encores on December 4. Celebrating the 50th anniversary of Young’s bestselling album Harvest, the feature is a never been seen before fan piece including footage from Northern California, London, and Nashville. The exclusive cinema event begins with a personal introduction from Young about the film and signature album.

Cinemark Extends Distribution Partnership with KenCast

Thu, 11/03/2022 - 15:25 -- Nick Dager

Cinemark has extended its partnership with KenCast to ensure the distribution of theatrical content across South and Central America. By recommitting with KenCast, Cinemark will ensure that the latest feature films, special events, and trailers will continue to be distributed to the hundreds of cinemas Cinemark operates in fifteen countries from Guatemala to Argentina.

United Cinemas, Japan, Installing Flexound Augmented Audio

Tue, 11/01/2022 - 09:24 -- Nick Dager

Flexound Augmented Audio from Finland will open in December in 10 auditoriums of United Cinemas theatre in Odaiba, Japan with Avatar: The Way of Water. The technology provides personal immersive audio and natural vibration in theatre seats. The immersive effect is overwhelming for every moviegoer, but the vibration and clarity of sound are especially welcome for people with hearing impairments.

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