Flexound Augmented Audio from Finland will open in December in 10 auditoriums of United Cinemas theatre in Odaiba, Japan with Avatar: The Way of Water. The technology provides personal immersive audio and natural vibration in theatre seats. The immersive effect is overwhelming for every moviegoer, but the vibration and clarity of sound are especially welcome for people with hearing impairments.
“In consumer research 96 percent of moviegoers say that the Flexound experience is either good or great,” said Flexound CEO Isak Olevic. “And they are also ready to recommend it to their friends and are willing to pay premium for the tickets. We offer a genuine competitive advantage against both home entertainment and ordinary cinemas.”
Flexound has been in close collaboration with United Cinemas on multiple cinema projects in Japan, including Flexound Pulse cinema sound, which the company says is the world’s first fully loudspeaker-free cinema concept.
“We are very excited to cooperate with our Finnish friends and introduce Japan’s first theatre equipped with Flexound Augmented Audio,” said United Cinemas president Akihito Watanabe. “The technology offers immersion like no other.”
“We share a common vision of the future cinematic landscape with United Cinemas,” said Olevic. “No doubt immersive cinema is the key to attract moviegoers and offer value that just cannot be experienced at home with streaming.”
The technology is integrated into Premium Milano seats by Ferco Seating.