Are Women the Key to Box Office Success?
Even with such chart-topping titles as Jurassic World and The Avengers: Age of Ultron, 2015’s unadjusted cumulative box office is up only six percent over 2014 and only one percent over 2013. In a recent presentation, a top Movio executive suggested that the film industry is “leaving money on the table” by not paying more attention to underserved sectors of the movie going audience, namely women.