Finding the Humor in Hybrid
Toyota and Burrell Communications are introducing the 2016 RAV4 Hybrid with a series of broadcast commercials, web spots and video vignettes starring Keegan-Michael Key (MADTV, Comedy Central, Key & Peele and Playing House) that take a comedic approach to dispelling the misconceptions about hybrid vehicles. Bob Ackerman, creative editor, and partner at The Colonie, along with the full-service boutique’s visual FX and design team took the package from cutting through finishing.