Timewaying Technology has unveiled another 20-meter Digital Cinema Initiative-certified 4K LED cinema at ZheJiang Times Cinema in Hangzhou, China.
DeShun Xun, chairman of Zhejiang Times Cinema expressed his satisfaction with his company’s various business ventures. Their flagship cinema, Zhejiang Times Cinema·West Lake Cultural Square Store, regained its title as the highest-grossing cinema in the province after eight years.
Xun believes that the addition of the HeyLED premium large format auditorium at Zhejiang Times Cinema XiaoShan Kaiyuan Store will further boost box office revenue by leveraging its prime location and operational advantages.
Zhuo Zhihao, sales director of Timewaying, ignited a debate on consumer preferences, emphasizing the importance of consumer stratification over oversimplified downgrading. He urged cinemas to focus on technological advancements and innovative services to meet changing expectations and improve profitability.
The HeyLED next-generation PLF offers an immersive cinematic experience with its high contrast, high brightness, and high dynamic range, surpassing the limitations of traditional projection and reflection screening methods.
Zhejiang Times Cinema took a bold step by eliminating the traditional projection room and introducing four VIP private boxes to enhance the movie-going experience. This innovative approach not only upgrades the cinematic experience but also creates new opportunities for generating income.
HeyLED cinema screens have been successfully deployed in various Chinese cities and in Los Angeles.