RealD announced today that the China National Intellectual Property Administration has upheld the company’s patent on 3D cinema projection systems in China. The decision was issued by the Patent Review Board, a subsidiary office of CNIPA. According to the PRB's announcement, all of the petitioner's invalidation arguments were rejected, and RealD's patent is maintained in full.
Suning Cinema in Xi’an, China has installed Christie RGB laser cinema projectors in all of the auditoriums in its new multiplex. Located on the fifth floor of Zhengshang Financial Plaza in the city’s bustling Economic and Technological Development Zone, Xi’an Zhengshang Suning Cinema is the exhibitor’s first multiplex to be fully equipped with Christie RGB laser cinema projectors.
Christie will showcase its CP4450-RGB large-format digital cinema projector specifically designed for premium large format theatres during InfoComm China 2020, which takes place at the China National Convention Center in Beijing from September 28-30.
Dolby Laboratories and China’s Wanying Cinema Line today announced that the two companies have strengthened cooperation to further extend the Dolby Cinema experience to more moviegoers with a plan to add more than ten additional Dolby Cinema locations across China. Wanying Cinema Line is wholly owned by China Resources Land, a leading commercial real estate company in China.
Rising Sun Pictures served as a principal visual effects provider for The Eight Hundred, the epic war film from director Guan Hu and Huayi Brothers Media and Haining Seventh Image Movie & Media Company. To date, the film has already earned more than $200 million in Chinese theatres alone. The film centers on the true story of the 1937 Battle of Shanghai where a Chinese battalion mounted a determined defense of the Sihang Warehouse from the invasion of the Japanese army. Working in collaboration with BangBang Pictures, Beijing, and overall VFX supervisor RSP’s Tim Crosbie, RSP contributed scores of richly detailed, seamless visual effects to support the film’s riveting combat scenes, all set around a massive warehouse complex near the city center.
Red Star Macalline Pictures Development of China today announced an agreement to install 120 screens with RealD technology over the next three years. The agreement includes 15 premium format Luxe and 45 RealD Cinema screens in addition to 60 auditoria utilizing RealD's patented 3D systems.
Christie is highlighting a new certified refurbishment program at the Beijing International Radio, TV & Film Exhibition 2020 online trade show, taking place on August 19-21.
Christie today announced that, for the twelfth year in a row, it is the proud sponsor of the Shanghai International Film Festival, which runs July 25 to August 2. This will be the first major international film festival to be held in China since the COVID-19 outbreak at the beginning of this year.
ATIF Holdings Limited, which provides business consulting and multimedia services in Asia, today announced that the cinemas of its majority-owned subsidiary, Leaping Group, a leading multimedia and advertising firm in Northeast China, are ready to resume operation. The company added that it expects a strong post-pandemic rebound from its cinema business as China allows theatres to gradually resume operations starting today.
IMAX today expanded its longstanding partnership with Wanda Cinema in China by signing a 20-theatre agreement. Under the deal, Wanda will upgrade to IMAX with Laser technology at ten of its top-grossing IMAX locations and install ten IMAX systems at new locations throughout the country.