Cinema Audience Attention Span Highest of all Video Platforms, Study Shows

Wed, 11/01/2023 - 12:05 -- Nick Dager

New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.


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