PVR Inox has opened its seven-screen multiplex in Pune’s first luxury lifestyle destination at Kopa Mall, Koregaon Park. The cinema showcases luxury cinema formats, Director’s Cut and the Immersive Cinema Experiences (ICE) Theatres. Both mark their debut in India’s West region.
The cinema has five Director’s Cut auditoriums within PVR Inox’s Luxury Collection portfolio. The cinema also houses the ICE Theatres and a Premiere auditorium where technologies such as 4K laser projection, Dolby Atmos sound, and 3D are showcased. Adjacent to it is the Gatsby resto-bar. Surrounding the theater are culinary options including The Popcorn Bar with its wide array of flavored popcorn, La Cuisine serving contemporary continental cuisines, and Simply Sushi for its sushi.
The new cinema, accommodating 751 guests, serving a high-end catchment area in Pune will augment PVR Inox foothold in the state of Maharashtra with 277 screens in 55 cinemas. The company consolidates its presence in West India to a total of 367 screens in 79 cinemas.
PVR Inox managing director Ajay Bijli said, “We are excited to bring the first ICE Theatres and first Director’s Cut experience to the Western Region with Pune. The city’s vibrant and dynamic culture, rich heritage, cosmopolitan charm, and rich understanding of cinematic artistry, make it the perfect backdrop for our newest venture at Kopa, the City’s esteemed lifestyle hub. Through the launch of our new out-of-home destination, we aspire to enrich Pune’s cultural panorama while offering audiences a unique blend of cinematic opulence and immersive entertainment.”
“At Kopa, we have created an unparalleled shopping and dining experience, curated with a unique collection of brands that provide an elevated lifestyle for Pune. We are grateful to our partners at PVR INOX, who have chosen Kopa as their home for the inaugural PVR Director’s Cut in the state. This marks another milestone in a deep relationship between our organizations as we collectively seek to provide incomparable experiences for our visitors,” said Ashwin Puri, managing director and CEO, Lake Shore, on the collaboration.
Bijli called the Directors’ Cut its pinnacle of luxury. and the goal is to set the bar for sophisticated and high-end hospitality and entertainment. From its auditoriums, projection and surround sound, completely reclaimable armchairs with pillows and blankets, a personal attendant call system, an in-seat food and beverage menu, and luxurious lounges, every detail is carefully engineered to deliver the ultimate comfort for the patrons.
“In a city that truly understands the richness of cinema, it is only natural that Pune inspires us to build large super premium auditoria through our exclusive Director’s Cut and ICE Theatres adding to the immersive nature and escapism of the super-premium experience. With Gatsby’s, we aspire to introduce a sophisticated gourmet dining and resto-bar concept for discerning patrons, offering a perfect complement to their cinematic experience,” said Renaud Palliere, chief of the Luxury Collection and Innovation, PVR Inox.
The ICE Immersive technology from France features LED panels on each side of the auditorium. The aim is to fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes while complementing the action on the main screen. While the ultimate visual experience is enhanced through 4K projection, the optimal audio playback comes alive with the 3D Dolby Atmos, and the comfort is aided by custom-made 60-centimeter-wide seats aligned in curved rows offering ideal orientation towards the screen.