PVR Inox, the largest cinema exhibitor in India. has announced the launch of a new five-screen multiplex in the city of Ahmedabad at Himalaya Mall. The multiplex will feature the city’s first PVR Inox luxury signature experience, Insignia.
Insignia offers excellent screening and sound systems to plush leather recliner seats with micro-adjustable neck rests and gourmet food with a butler on call.
With this opening, PVR Inox will strengthen its foothold in Gujarat with 154 screens in 35 properties and continues its expansion in Central India with 229 screens in 50 properties.
With a seating capacity of 1102 patrons and luxury recliners, the multiplex is equipped with best-in-class cinema technologies, including 4K laser projection systems, Dolby 7.1 immersive sound experience, and a 3D powered by Volfoni’s Smart Crystal Diamond solution.
Ajay Bijli, managing director, PVR Inox Limited said, ‘’With the opening of our seventh multiplex in Ahmedabad, we bring the unique PVR Inox experience featuring the ultimate pinnacle of luxury format – Insignia for our patrons. We benchmark all features of our cinemas against the best in the world and we take pride in exposing the city residents to a wholesome world-class entertainment destination with the best of hospitality.”
The multiplex boasts of a distinctive design with a mirrored and coffered ceiling with chandeliers, premium lounge and a live food counter that serves a variety of vegetarian gourmet dishes.
“We are super excited to open our newest and most luxurious multiplex in an iconic destination in Ahmedabad featuring the first Insignia screen in the city, our luxury premium format that offers guests an unmatched movie-going experience with comfort and convenience,” said Sanjeev Kumar Bijli, executive director, PVR Inox Limited. “We believe that this multiplex will become an entertainment landmark in Ahmedabad and will facilitate the growth of the Gujarati film industry which has made significant contributions to Indian cinema.”