Marcus Theatres is celebrating the 10th year of its Magical Movie Rewards loyalty program, and its more than six million members, by bringing back a popular treat on Marcus Value Tuesdays. Beginning May 28, MMR members will receive a free popcorn with admission on Tuesdays.
Since its inception in 2014, the MMR program has enhanced the premium moviegoing experience that Marcus Theatres’ associates provide, growing customer satisfaction and driving attendance and repeat business. While many moviegoers flock to the theatres in summer and during the winter holidays, MMR members are a constant throughout the year, making up nearly half of our attendance as they screen everything from movies to concerts and sports on the Big Screen. They also take advantage of film series passports for additional savings and attend special events, like the Inside Out 2 Funko Family Event on June 15, more regularly than non-members.
“Marcus Magical Movie Rewards members have been a key to our continued success,” said Mark Gramz, president of Marcus Theatres. “They’re excited for this year’s summer blockbuster season, which is exhilarating and has something for everyone, ranging from must-see family movies to long-awaited sequels. As moviegoers grab family and friends and head to theatres, we’re excited to make their time with us even more enjoyable by offering MMR members a free popcorn on Value Tuesdays.”
This summer’s lineup includes Inside Out 2, Horizon: An American Saga – Chapter 1 and Chapter 2, Transformers One, Deadpool & Wolverine, Bad Boys: Ride or Die, Beetlejuice Beetlejuice, A Quiet Place: Day One, Furiosa: A Mad Max Saga, Despicable Me 4, and The Crow.
MMR members receive one point for every one dollar spent and earn a five-dollar reward for every 100 points accumulated. They are also the first to learn about special events and sweepstakes and receive exclusive offers and weekly emails tailored to their interests.
As part of Marcus Theatres’ commitment to keeping moviegoing affordable, MMR members only pay a six-dollar admission fee and have their online convenience fees waived on Value Tuesdays. MMR members who visit four times per year have their online convenience fees waived for every visit, beginning on their fifth visit and continuing throughout the following year.
The Magical Movie Rewards program is free to all moviegoers.
Marcus Theatres www.marcustheatres.com