At CineAsia, CJ 4DPlex and Tokyu Recreation, owner of 109 Cinemas, announced they have expanded their partnership to open five more 270-degree panoramic ScreenX auditoriums theatres in Japan, including the first-ever ScreenX in the Tōhoku region set to open on December 15.
The new ScreenX auditoriums have fortified CJ 4DPlex's partnership with the Japan-based movie theatre exhibitor, a joint venture that has already established three ScreenX theatres, and eight 4DX theatres. The first-ever 109 Cinemas ScreenX auditorium opened in Meiwa in March of 2020.
"The demand for premium cinema experiences in Japan continues to grow and we are thrilled to be a part of that market expansion," said Jongryul Kim, CEO of CJ 4DPlex. Our collaboration with Tokyu Recreation and 109 Cinemas also continues to expand as they lead the industry in providing premium theatre options to consumers across Japan."
"Shaping the movie theatre experience has perpetually been our objective for many years,” said Shinzo Kanno, president, Tokyu Recreation. Our partnership with CJ 4DPlex allows for a complete revitalization of how films are enjoyed and now, with the introduction of five new ScreenX auditoriums, 109 Cinemas continues to be a leader in the Japanese cinema sector delivering cutting-edge cinematic style and expansive scenes to our audiences in visually immersive formats."
"As our revolutionary 270-degree multi-projection ScreenX technology continues to grow globally, we are looking forward to adding another five locations in Japan," said Don Savant, chief business officer, CJ 4DPlex, "Tokyu Recreation and 109 Cinemas have been an instrumental part of ScreenX's success in Asia and for that we are very thankful to have such a strong partner."
ScreenX enhances the traditional movie-going experience by extending the screen onto surrounding walls of the auditorium, creating a 270-degree panoramic viewing experience. Through its unique presentation of select scenes and exclusive imagery, ScreenX immerses audiences in an unparalleled visual environment.
The signing ceremony was attended by Shinzo Kanno, president, Tokyu Recreation, Masanori Kubo, senior managing director, Tokyu Recreation, Jongryul Kim, CEO, CJ 4DPlex, and Don Savant, chief business officer, CJ 4DPlex.
109 Cinemas will start this extensive roll out of venues including opening the ScreenX theatre in Tomiya within the Tōhoku region on December 15 in time for Warner Bros. Pictures' Wonka.