Earlier this year, the Multicines Mall del Rio Guayaquil in Guayaquil, Ecuador became the only cinema project to be started and developed in Latin America during the COVID-19 pandemic. The theatre has 11 auditoriums, including a 4D Emotion + 3D screen and a premium large format screen called MCX – Multicines Xtreme. CES+ was the integrator on the project.
Severtson Screens will feature its enhanced SēVision 3D GX-WA projection screen coating at CinemaCon 2021 August 23-26 at Caesar’s Palace in Las Vegas.
In yet another sign that the motion picture business is emerging from the worst of the pandemic, over the weekend, the Walt Disney Company Marvel Studios action film Black Widow was released in the ScreenX format. ScreenX, from CJ4DPlex, is the world's premiere multi-projection system that provides a 270-degree panoramic film viewing experience.
Severtson Screens will feature its SAT-4K cinema projection screen line during CinemaCon 2021, which is being held August 23-26 at Caesars Palace in Las Vegas, Nevada.
Severtson Screens is celebrating its 35th anniversary. “Severtson Corporation started in 1986, literally in our parents’ house,” explained Toby Severtson, president & CEO. “The company’s first job was with Arizona’s own Williams Air Force Base in response to the U.S. Air Force’s need to find both a quality optical coating and a uniform application process for the interior of their domed flight simulators.”
Tokyo Theatres Company’s Theatre Shinjuku recently installed a 14-foot by 30.5-foot Severtson SAT-4K projection screen as part of an overall audio and video revitalization of the famed Tokyo cinema.
The family entertainment company FatCats has opened a new theatre in Queen Creek, Arizona. The cinema has eight auditoriums and is the company’s ninth location. This newest FatCats had its grand opening April 16.
Severtson Screens has been named a strategic partner for 2021 Cinema Build KSA, a virtual trade show and conference, which is being held Riyadh, Saudi Arabia on February 24. “We are excited to be a strategic partner for this year’s event,” said Toby Severtson, president and CEO of Severtson Corp. “In these unusual times, being a part of a virtual event is a great way to include as many international industry members as possible.”
Severtson Screens has been named a strategic partner for the 2020 MENA Cinema Forum, being held in Dubai, United Arab Emirates October 27-28. The event will have both in-person and virtual presentations.
The International Cinema Technology Association, in conjunction Box Office Pro magazine, recently presented a webinar entitled Back to the Future – How Drive-Ins and Pop-Up Cinema Complements the Movie Going Experience in the COVID-19 Aftermath. Moderated by ICTA vice president Frank Tees, the group presented five interviews describing innovative approaches to exhibiting movies outdoors.