Cineplex has opened its two newest CJ 4DPlex ScreenX auditoriums in Montreal, Quebec and Brampton, Ontario. This brings the current total to 17 ScreenX locations in theatres across Canada.
The immersive, panoramic experience at Scotiabank Theatre Montreal and SilverCity Brampton Cinemas debuted with the highly anticipated screening of Wonka just in time for the holiday season.
At Scotiabank Theatre Montreal, ScreenX is combined with UltraAVX, the company’s premium theatre experience that delivers picture quality with stunningly crisp, lifelike detail.
ScreenX is the world’s first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX uses a proprietary system to expand specially selected sequences of the film onto the left and right-side walls of the auditorium, surrounding the audience with imagery as though they were inside the movie. This provides a virtual reality-like setting with cinema quality resolution, creating a truly immersive experience for moviegoers.
“The ScreenX experience is another example of our ongoing commitment to innovation in our theatres. It is one of the latest state-of-the-art technologies we’ve introduced to provide the shared experience of a movie in a social setting, immersed with big screens and big sound that you can’t replicate at home,” said Kevin Watts, executive vice president, Cineplex. “We are thrilled to offer movie lovers in both Montreal and Brampton yet another truly immersive theatrical experience, just in time for one of the most highly anticipated films of the holiday season.”
“We are very excited to continue our expansion in Canada and our successful partnership with Cineplex. ScreenX’s power to envelop audiences in a 270-degree panoramic movie-watching environment aligns seamlessly with Cineplex’s dedication to deliver the best cinematic experiences for their patrons. Their commitment to open additional locations across the country has proven this and we look forward to captivating audiences with our premium film formats and cinema technologies for years to come,” said Don Savant, CEO & President, CJ 4DPlex America.