Following on from the worldwide 2015 success of the United Nation’s Project Everyone global cinema campaign #WeHaveAPlan, Unique Digital is providing ongoing support for the 2016 initiative #WhatIReallyReallyWant. The new advertising will launch in cinemas on the July 22 and will call on people to share #WhatIReallyReallyWant on social media, igniting a campaign to encourage mass public support for the rights of girls and women worldwide.
Theater Management Systems
Cinema Equipment and Supplies announced today that Wehrenberg Theatres, the oldest and largest family-owned movie theater chain in America, has chosen and deployed Cielo, CE+S’ cloud-based monitoring and support platform, across Wehrenberg’s 213-screen circuit.
Austrian cinema chain Cineplexx, a subsidiary of Constantin Film Holding, will deploy Cinema Next’s proprietary Melody Theatre Management System and Symphony circuit management software across its entire network. This represents a total of 228 screens and 31 different sites. The rollout is expected to begin this summer at all Cineplexx cinemas located in Austria, Italy, Croatia, Albania, Montenegro and Serbia. Cinema Next is part of the Ymagis Group.
Carmike Cinemas has launched a new website that makes it easier for customers to locate new movie releases, purchase tickets, and manage their Carmike Rewards account. Carmike worked with Peach Digital to create the new website.
Sony Digital Cinema and MPS have agreed to integrate MPS’s newly launched OnCinema software client within Sony Theatre Management Systems within Europe. This move would make Sony’s TMS solution the first in the industry to be fully integrated with the OnCinema platform, adding a number of possible substantial benefits to Sony’s exhibitor customers, including true end-to-end delivery and real-time feedback on key delivery status.
Vue Entertainment, London, has chosen Smart Trailering from Unique Digital for a pilot across 25 cinemas in the UK. Smart Trailering is an innovative solution that centralizes and automates trailer scheduling. The Vue screen content team is empowered to schedule trailers from head office, while the digital solution automatically delivers and update the playlists on the Sony TMS.
GDC Technology Limited introduced its award-winning integrated media block and new 16-channel cinema sound processor to European cinema owners this week at CineEurope 2016.
MPS has launched its new cinema distribution platform, OnCinema, bringing together MPS’s years of experience in the field to offer long-term, sustainable delivery to the industry.
Vista Group International Limited has appointed Derek Forbes to the newly created role of chief operating officer. Forbes, currently president, Vista Entertainment Solutions USA, will continue to be based in Los Angeles. Leon Newnham, currently vice president, operations, VES USA will take over from Forbes as president. The announcement was made today by Murray Holdaway, Vista Group chief executive.
Allure and Christie Experiential Network have released their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, digital out of home buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.