PVR Limited has opened Lucknow's largest cinema in Lulu Mall, the biggest shopping center in the city. The 11-screen theatre will increase the company's presence in Uttar Pradesh to 158 screens spread across 32 properties, and consolidate its influence in North India, where it will have 438 screens spread across 100 properties.
Premium Large Format
Roxy Cinemas and Scrabble Entertainment have installed Sharp NEC laser projection technology in Roxy’s new Dubai Hills project. The companies say they are the largest premium large format screens in the Middle East and North Africa, measuring 28 meters by 15.1 meters. At 423 square meters, the Roxy Xtreme screen is the size of two tennis courts. With two NEC NC3541L 4K RB laser projectors, Dubai Hills is taking advantage of RB laser technology delivering compelling benefits in terms of image quality, cost, and operational efficiency.
Cineplexx Austria has agreed to install three new Imax with Laser projection systems in Austria and Kosovo. This will be the first theatre in Kosovo with Imax projection.
Cinema XXI and Imax today announced a significant expansion of their longstanding partnership with an agreement for ten new Imax with Laser systems across Indonesia. The new deal will double the size of the Imax and Cinema XXI footprint, taking the overall number of Imax commercial systems in Indonesia from ten to twenty.
BTS: Yet to Come in Cinemas in ScreenX delivers a truly immersive experience that puts audiences in the front row. With a 270-degree field of view and exclusive imagery, audiences will feel like they are watching BTS live in concert. In multi-sensory 4DX, audiences are surrounded by unique motion and environmental effects that reproduce the atmosphere of a live concert.
Strong/MDI has announced that it will supply Imax with seven cinema screens to support the exhibitor’s recently announced plans for new Imax with laser systems, to be installed across Japan this year.
Imax Corporation has announced that Disney/Lightstorm’s Avatar: The Way of Water has now earned $105.5 million in Imax global box office in less than two weeks — the fastest film to hit the $100 million mark in Imax since April 2019.
The Grove at Wesley Chapel, Florida, part of the B&B Theatres chain, upgraded the movie theatre with a B&B Grand Screen in time to present Avatar: The Way of Water.
CJ 4DPlex announced that 20th Century Studios, Lightstorm Entertainment and James Cameron's Avatar: The Way of Water has broken domestic opening weekend box office records for both of CJ 4DPlex's premium formats 4DX and ScreenX.
AMC Theatres today announced that based on the strength of premium formats, and a great desire by moviegoers to return to Pandora via Avatar: The Way of Water, it topped U.S. and global admissions revenue and food & beverage revenue versus the same weekend in pre-pandemic 2019, which was led by the opening of Jumanji: The Next Level.