Kulraj Broadway, the first theatre in Mumbai to have a Barco Auro 11.1 speaker layout, will open its doors soon and will screen movie director Subhash Ghai’s new movie Kaanchi, which is also the first Bollywood movie mixed in the Auro 11.1.
Distribution & Exhibition
MasterImage 3D today announced the approval by the Korean Intellectual Property Office of its key patents 10-1387096 and 10-1387097. This newly patented 3D process is the technology behind MasterImage 3D’s MI-Horizon3D digital cinema system. The MI-Horizon3D debuted this year at the annual CinemaCon tradeshow in Las Vegas, demonstrating the potential for cinemas to deliver up to 14 foot-lambert 3D.
As if vibrating chairs, gusts of wind, thunder and lightning was not enough, the Israel Theaters Group which owns Cinema City International, recently added a Barco Auro 3D sound system to the three largest theaters at the Yes Planet complexes in Rishon LeZion. The multi-dimensional sound system features Harman’s JBL loudspeakers and Crown DSi 2000 amplifiers.
Venezuela’s Cinex (Suramericana De Espectaculos) is upgrading all of the theatres across its chain. Venezuela’s cinema industry has experienced positive changes, with national and foreign cinema box office continuously growing, providing an opportunity for Cinex to proceed with a comprehensive digital cinema conversion for all of its complexes.
Former U.S. Senator Rick Santorum, now chairman and CEO of EchoLight Studios has announced the creation of EchoLight Cinemas, calling it a new world-premiere film distribution strategy focused on partnership with the church.
Wir waren Könige is the first German movie mixed in Barco’s Auro 11.1 immersive cinema sound format. An independent feature film production co-produced by ZDF and ARTE, Wir waren Könige will be released in Germany this summer.
Paul G. Allen’s iconic Seattle Cinerama Theater has announced its second annual Science Fiction Festival, running May 1-12, with 12 days of special programming. The festival will be highlighted by the world premiere of Douglas Trumbull’s short film UFOTOG, along with screening of more than three-dozen of the science fiction genre's most beloved movies and celebrity appearances by Jonathan Frakes, Tom Skerritt and Sam J. Jones
At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”
As the South American market continues to rapidly expand, Doremi has reached a major agreement with Royal Films, one of Colombia’s largest cinema operators, through Bardan Cinema, one of Latin America’s largest integrators. Further expanding Doremi’s presence in the continent, this agreement adds 130 ShowVault/ IMB servers to Royal Film’s theaters.
Cinedigm has acquired U.S. distribution rights to Open Windows, directed by Nacho Vigalondo (Time Crimes, ABC’s of Death) and starring Elijah Wood (Maniac, Lord of the Rings, Cooties, Grand Piano, The Hobbit) and Sasha Grey (Would You Rather, The Girlfriend Experience, I Melt with You). The film had its world premiere earlier this month at SXSW. Cinedigm plans a theatrical release in late summer or early fall.