In response to the ongoing turmoil in the cinema business caused by the COVID-19 pandemic, Atom Seating is lowering prices, extending payment times and donating five percent of sales to organizations fighting the virus.
“Like many other industries, cinema has suffered a great deal: pandemic, lack of content, concerns and uncertainties over social-distancing, lockdown, extended lockdown to name a few,” said Ankit Kabra, co-founder of Atom Seating. “In fact, our industry is bombarded by threats. Content is just a part of it and the studios’ decreasing the theatrical release window or releasing movies direct via video on demand is actually not the biggest problem. Other issues which now grip the industry include: higher sanitation costs, lower food and beverage income and the disruption of the eco-system that we all know forms the perfect night out.”
“That said, we are human beings and we do need to believe that we will do better tomorrow and that together we’ll evolve. We understand recliner seating is an almost ideal way to maintain physical distancing, as well as offering patrons that ever-enhanced experience of going to the movies.
“As such, Atom Seating is announcing three positive steps:
“We are dropping our margins so as to make our seats even more affordable.
“We are offering flexible payment options according to your orders for as long as two years
“We will pledge to donate five percent of our earnings to organizations supporting frontline workers, worldwide, who are selflessly fighting the Coronavirus in the battle to return to normalcy.”