Strong Technical Services has launched the Strong Restart Initiative and will deploy ten free BrightNight Drive-In packages across the United States. Each package is equipped with the company’s Preview and Northview products, which consist of a mobile projection trailer and a 40-foot by 20-foot inflatable screen.
Barco and Imax Corporation have announced the further expansion of their long-standing relationship. As part of the expansion of their ongoing partnership, the companies will now collaborate on optimizing the use of Barco’s latest laser light source technology to help power Imax systems globally, further enabling Imax to convert its more than 1,000 systems to laser over time. An additional multi-year support agreement will enable not only the brightest but also the most reliable performance for Imax laser theatres across the world.
National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.
As the largest private cinema chain in Belarus, Silver Screen Cinemas is making strategic investments in new multiplex sites across the country and opened the first new site in Grodno last month.
Cinionic and Indian digital cinema company Qube today announced a multi-year partnership to install 300 Laser Light Upgrade Kits to exhibitors throughout Southern Asia. The companies say the deal gives theatres across the region a fast and economical upgrade path to laser projection for Barco Series 2 projectors.
Cinemeccanica, Milan, has announced that several of its products in the CineCloud family will be declared end of life as of May 1. Those products include the Server Single, Server Quad, Server Octal and IMB 24-10.
Streamland Media has announced that it is acquiring Sim Video International’s post-production business. The company says the strategic acquisition builds upon Streamland’s outstanding roster of artists and expands its technical portfolio by increasing its unscripted and scripted content offerings in North America. The acquisition bolsters Streamland’s existing presence in Los Angeles and Vancouver and gives the company a substantial footprint in New York City to provide exceptional picture and sound finishing.
March offered two major signs of recovery for the beleaguered cinema business, according to the latest report from Gower Street Analytics, London. Firstly, there was the impressive international opening of Godzilla vs Kong; the first global hit since the pandemic began over a year ago. Secondly, the long-awaited re-opening of cinemas in New York City and Los Angeles helped the U.S. Domestic market to achieve the highest grossing month in a year. With the first challenging quarter of 2021 behind us, wrote Gower Street analyst Thomas Beranek, the recovery of the global theatrical market, while still fragile, looks as promising as it has in months.
Regal L.A. Live and 4DX re-opened all the chain’s flagship theatre’s 14 screens last week with the much-anticipated release of Legendary Entertainment’s Godzilla vs. Kong from Warner Bros.
NCG Cinema today unveiled their 26th location in the United States, a brand new, eight-screen theatre in Alton, Illinois. The theatre is one of the first new theatres to be constructed and open in the country following the COVID-19 pandemic lockdown. The new NCG Cinema Alton is designed with more than 850 ultra-plush luxury recliners and the Dolby Digital Sound experience.