Business

Defining Authentic Drive-Ins

Wed, 06/08/2022 - 16:29 -- Nick Dager

In an effort to differentiate its members from the many so-called pop-up drive-ins that have been a big part of the pandemic movie scene, the United Drive-In Theatre Association has launched a website to define what theatres it says qualify as authentic drive-ins. On the website the association has posted a list of the qualifications and standards that have been created by the UDITOA to ensure that their guests will receive a genuine and authentic drive-in experience.

Top Gun Tops $500 Million

Tue, 06/07/2022 - 13:03 -- Nick Dager

An incredible set of holds for Top Gun: Maverick kept it flying high at the global box office in its second weekend, according to the London-based analytics firm Gower Street. The film added an estimated $176.3 million bringing the global total after 12 days to $557.2 million. After setting an opening record for Tom Cruise over the Memorial Day weekend in the Domestic market, this past weekend Top Gun: Maverick added a phenomenal $90 million in North America which would still have scored Cruise his biggest opening if this had been week one. The film dropped just 29 percent, the best week-two hold for a $100 million-plus opener.

Exhibition Needs Immersive Experiences

Thu, 05/19/2022 - 08:31 -- Robb Wagner

Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.

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