Business

PVR Cinemas, Xperia, Bring Immersive Experiences to Cinema Advertising

Mon, 05/09/2022 - 09:58 -- Nick Dager

PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.

Megaverse VR Theatre Opening in Atlanta

Mon, 05/02/2022 - 10:16 -- Nick Dager

What is being called the world’s first interactive virtual-reality theatre is opening in Atlanta. Created by new technology company Exploring Digital, the new theatre, called the Megaverse, combines VR headsets and hand controls with a multi-sensory haptic experience unlike anything on the market. With unlimited freedom to move, people physically interact in this VR theatre, literally stepping into a metaverse environment.

PVR, India, to Introduce Cinema Pods to Some Theatres

Mon, 05/02/2022 - 10:10 -- Nick Dager

Film exhibition company PVR Cinemas has entered into an agreement with Oma Cinema of France to introduce the concept of cinema pods in the Indian market. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or pods, enabling viewers to enjoy a sociable cinema experience while enjoying a perfect view of the screen.

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