In a partnership secured by UK cinema advertising contractor Pearl & Dean and media agency Hearts & Science, between July and September 2023, The Grove Hotel hosted an exclusive Summer of Discovery experience for residents and guests, bringing event cinema to a new level.
The drive-in-movie theatre market is expected to be worth $9.5 billion by 2032, according to a new report from Global Market Insights. The report attributes the growth to the rising integration of advanced technologies and the ongoing improvement of drive-through areas will contribute to robust industry evolution.
Dessert brand Gü is expanding its cinema partnership with UK cinema advertising contractor Pearl & Dean, following the success of the first phase of its Indulgent Cinema with Gü campaign, where the brand promoted its sweet treats in 30 independent cinemas across the UK in February.
Arts Alliance Media has reconfirmed its commitment to Yorck Kinogruppe, Germany’s largest network of arthouse cinemas, by enabling Screenwriter to manage all content and scheduling at the Arte Sommerkino Kulturforum, a summer open-air cinema in Berlin, Germany.
The global drive-in movie theatre market was valued at $5.1 billion in 2022 and is expected to reach $8.6 billion by 2031, expanding at a compound annual growth rate of 6.2 percent between 2023 and 2031, according to a report released by Transparency Market Research. The research says the market is driven by the low cost of operation of these movie theatres
Cinewav's outdoor cinema audio technology has been granted a U.S. patent. Cinewav replaces other sound systems including FM transmitters or broadcasting in outdoor movie theaters, with a phone-based app. Users can simply watch on a large screen and listen on their phone via a small down-loaded audio file that syncs with the images displayed on the screen.
In partnership with Event Cinemas, Val Morgan is gearing up for another season of Moonlight Cinema, which calls itself Australia’s biggest and best outdoor cinema experience, with a suite of new partnership opportunities now available for this summer.
In an effort to differentiate its members from the many so-called pop-up drive-ins that have been a big part of the pandemic movie scene, the United Drive-In Theatre Association has launched a website to define what theatres it says qualify as authentic drive-ins. On the website the association has posted a list of the qualifications and standards that have been created by the UDITOA to ensure that their guests will receive a genuine and authentic drive-in experience.
PVR Cinemas has installed a Christie CP4450-RGB large-format RGB pure laser projection system for its new drive-in theatre in Mumbai. Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries.
The United Drive-In Theater Owners Association and the Independent Cinema Alliance have launched the Blockbuster Summer program, designed to celebrate, and support the comeback of the movie-going experience.