Movie theatres are getting bigger and exhibitors have learned that audiences are willing to pay for the kind of immersive entertainment that simply can’t be duplicated in the typical home theatre. This trend has only increased the demand that the audio match, or even surpass the quality of the images on the big screen. Cinema sound has never been bigger or more important. Understanding that, Digital Cinema Report reached out to key manufacturers to learn what developments in sound technology they’ll be highlighting when the exhibition industry gathers next month at CinemaCon 2016 in Las Vegas. In part one of this ongoing series, I spoke via email with Jed Harmsen, senior director, cinema products, Dolby Laboratories to get his perspective.
Village Cines Recoleta is Argentina's first cinema to install Christie Vive purpose built line array speakers. The Village Cines Recoleta Hall 6 auditorium also includes Dolby Atmos sound. With 20 years’ experience in the Argentinean market, Village Cines currently has eight complexes with a total of 79 screens across the country and has recently completed its final phase of its digital roll out with Christie Solaria Series projectors.
Golden Village Multiplex will be Singapore’s first local cinema operator to support Barco’s Auro 11.1 audio format. The first screening in Auro 11.1 will be director Jack Neo’s full-length feature film Long, Long Time Ago, at Golden Village Suntec City theatre.
QSC has completed a :40 second cinema trailer which will be provided free-of-charge to theatres equipped with complete QSC Cinema sound systems.
QSC has promoted Mark Mayfield to director, global cinema marketing. Mayfield joined QSC Cinema in 2013 as cinema marketing manager, with responsibility for sales and marketing collateral, trade shows, PR, web, and advertising.
QSC has announced a new Certified Theatre Program, designed to promote the optimal movie going experience.
The Klpsch Group has announced the addition of two consumer electronics veterans to the company as part of an internal reorganization, positioning Klipsch as the leader in innovative audio solutions. Chad Vogelsong is senior director of product and channel marketing for the Digital, Streaming and Portable Audio Solutions division, a new division. Dusty Thomas serves a dual role as cinema sales manager in North and South America, as well as the channel marketing specialist for the Component Audio Solutions business unit.
Harman Professional Solutions has introduced the JBL 9350, a high-output, 3-way, 15-inch configurable pattern surround loudspeaker designed specifically to meet the challenging demands of immersive cinema sound systems.
The Guitammer Company, creator of the ButtKicker line of low frequency audio transducers has announced it would significantly increase its AMC Theatres footprint with thirty-four new ButtKicker enabled theaters slated for 2016.
Dolby Laboratories and The Walt Disney Studios today announced that Star Wars: The Force Awakens, in theatres December 18, will be available as a Dolby Cinema experience.