The Maheshwari Theatre in Bangalore, India has installed Barco Auro 11.1 sound technology. The new sound system will be unveiled at a press conference May 23. The 1,000-seat theater is the second screen in the region to upgrade its sound system to Auro 11.1; the Manasa Theatre upgraded its sound last July.
Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen
Indonesian cinema exhibitor Cinemaxx has partnered with Harman to equip more than 300 new screens with JBL Professional ScreenArray loudspeakers, powered by Crown amplifiers, over the next 12 months. In the years ahead, Cinemaxx may outfit up to 1,000 screens throughout Indonesia with JBL and Crown.
The Ann Cinema complex in Kothamangalam, Kerala, India has opened its second new theatre with Barco Auro 11.1 cinema sound.
Kulraj Broadway, the first theatre in Mumbai to have a Barco Auro 11.1 speaker layout, will open its doors soon and will screen movie director Subhash Ghai’s new movie Kaanchi, which is also the first Bollywood movie mixed in the Auro 11.1.
As if vibrating chairs, gusts of wind, thunder and lightning was not enough, the Israel Theaters Group which owns Cinema City International, recently added a Barco Auro 3D sound system to the three largest theaters at the Yes Planet complexes in Rishon LeZion. The multi-dimensional sound system features Harman’s JBL loudspeakers and Crown DSi 2000 amplifiers.
Wir waren Könige is the first German movie mixed in Barco’s Auro 11.1 immersive cinema sound format. An independent feature film production co-produced by ZDF and ARTE, Wir waren Könige will be released in Germany this summer.
Christie has announced that Grupo Cinemex, the sixth largest cinema chain worldwide, is installing Christie Vive Audio surround sound systems in their current CinemeXtremo auditoriums powered by Dolby Atmos sound technology. Dolby Atmos unleashes the full potential of sound by allowing filmmakers to easily place or move sounds anywhere in the movie theater with object-based audio to create a lifelike, virtual reality audio landscape. With these installations, Cinemex becomes the chain with the largest number of premium auditoriums in Latin America to feature the unrivaled combination of Dolby Atmos and Christie Vive Audio.
Odin’s Eye Entertainment has announced that the critically acclaimed independent survival drama Canopy will be mixed and released in the Dolby Atmos cinema sound platform.
Hoyts Chile, part of Grupo Chilefilms, will install Christie digital cinema technology in its 127 35mm theaters distributed across 23 complexes throughout the country. The technologies include Christie Solaria Series projectors, the Christie Avias-TMS theatre management system and select Christie Vive Audio cinema sound systems.