Screenvision Media has formed a dedicated automotive category team in response to interest in the company’s services from the automotive industry. Screenvision Media’s Tracy Kain will lead the team, bringing 14 years of experience at the company and a wealth of automotive sales knowledge to her new role.
“I’m excited to be in this new position and create increased value for our automotive clients, especially as cinema advertising has proven itself of such great value within the category,” said Kain, vice president – Automotive Sector, Screenvision Media. “The creation of this new team will significantly strengthen the solid capabilities Screenvision Media has in place for automotive brands and elevate impact for them on the most powerful screen in the media landscape.”
“We’re thrilled that Screenvision Media is investing in a dedicated internal automotive category team,” said Susan Venen Bock, national media manager, Ford Motor Company. “Having that expertise and industry knowledge available, along with understanding the nuanced opportunities and challenges within the automotive sector, will only help to create more impactful campaigns.”
Automotive brands have long-since sought the power and stability of cinema advertising to create impact like no other, and that interest has continued to increase over the past several years. Screenvision Media has attracted many of the leading automotive brands, including Toyota, Chevrolet, Nissan, Mazda and Kia, to the 40-foot screen on national, regional and local levels. The creation of an automotive category team, coupled with Kain’s expertise, is set to expand the breadth of resources Screenvision Media offers to the category, including creative direction and research capabilities.
Screenvision Media’s accomplishments within the automotive category have included its award-winning Technically Speaking branded segment commissioned by Ford, its work with Chevrolet to place the brand’s mock scary movie trailer in theaters, and a recently announced attribution program with comScore.
“The automotive category is very important to us, and we recognize that cinema advertising is an increasingly important part of automotive media campaigns – from launch initiatives to local dealership promotions,” said Katy Loria, executive vice president, chief revenue officer, Screenvision Media. “Tracy has a wealth of cinema advertising experience and has had a heavy influence on our automotive business throughout her 14-year tenure at Screenvision Media. We feel that this is the opportune time to elevate Tracy to help us further grow the category and foster incredible opportunities for our automotive advertisers.”
Joining Kain’s team are current Screenvision Media account executives Laura Griffith and Brad Ritchie.
Screenvision Media http://www.screenvisionmedia.com