For moviegoers, one of the most enduring changes brought about by digital cinema technology has been the pre-show, the twenty minutes or so of programming that precedes the trailers and main feature. Screenvision Media’s pre show runs on a cinema network that now includes more than 15,000 screens, in more than 2,400 locations across all 50 States. The network encompasses more than 90 percent of the top markets in the country and claims more than 500 million consumer admissions annually. I spoke recently with Screenvision’s chief revenue officer Katy Loria regarding how pre-shows have evolved over the past decade and what the future holds.
In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.
In honor of Small Business Week, Screenvision Media has announced today that it will host its nationwide Corner Stories promotion for the second year in a row. Corner Stories, a feature in Screenvision’s Front + Center cinema preshow, was created by the company’s in-house creative team, and is part of Screenvision Media’s ongoing efforts to champion small businesses and highlight their compelling stories on the big screen.
Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.
Anthony’s Cheesecake of Bloomfield, New Jersey is the winner of Screenvision Media’s nationwide Corner Stories promotion. Created by Screenvision Media’s in-house creative team, 40 Foot Solutions, Corner Stories provides a behind-the-scenes look at small business owners making a difference in their communities
Technology fails. Anyone reading this article knows that even better than I do. That’s been a fact of life in the motion picture business from the earliest days. Film jammed in cameras and projectors, light bulbs burned out unexpectedly, and sound systems malfunctioned for no apparent reason. In each case, the people involved addressed the problem and moved on. Thankfully, technology today is more robust and reliable than ever before and when something goes wrong it’s often easier to fix than ever before. But technology isn’t always the issue. Increasingly in today’s competitive entertainment environment, the important issue is customer relations.
Screenvision Media today announced an agreement with Vision III Imaging to make v3 glasses-free, three-dimensional imaging technologies available for advertisers to engage moviegoers nationwide.
Screenvision Media, in partnership with Gunpowder & Sky, will present a one-night-only screening event on August 17 in dozens of U.S. cities of the documentary film McLaren, which tells the captivating story of Bruce McLaren, the legendary racing champion, designer, engineer and founder of the iconic supercar that bears his name.
Coming off the heels of a successful inaugural Anime Movie Night screening event this spring, Crunchyroll, which calls itself the destination for anime and manga, working with Screenvision Media and Kaos Connect, will screen the first three episodes of The Ancient Magus’ Bride, a series adapted from the wildly popular manga of the same name.
There’s a reason why the classic Warner Bros. film Casablanca has remained one of the world’s favorite movies for more than seventy years. There’s also a reason why, for more than a century, people the world over have loved countless other Hollywood films: movies are magic. And, there’s a reason – more than one in fact – why advertising in cinemas is so effective. Movies connect with us in very emotional ways and leave memories that can last a lifetime. Which was, in essence, the case that Screenvision Media made in its Upfront presentation last week: content in a darkened theatre on the big screen creates memorable impressions.