Screenvision Media

Memorable Impressions

Mon, 05/15/2017 - 11:44 -- Nick Dager

There’s a reason why the classic Warner Bros. film Casablanca has remained one of the world’s favorite movies for more than seventy years. There’s also a reason why, for more than a century, people the world over have loved countless other Hollywood films: movies are magic. And, there’s a reason – more than one in fact – why advertising in cinemas is so effective. Movies connect with us in very emotional ways and leave memories that can last a lifetime. Which was, in essence, the case that Screenvision Media made in its Upfront presentation last week: content in a darkened theatre on the big screen creates memorable impressions.

Screenvision Media Adds Eleven Exhibitors

Thu, 01/05/2017 - 11:43 -- Nick Dager

Screenvision Media has signed long-term agreements totaling 1,790 screens across 170 theatres with eleven key exhibitors: National Amusements, Premiere Cinemas, Studio Movie Grill, Frank Theatres, Cinépolis, Classic Cinemas, Emagine Entertainment, Zyacorp Entertainment’s Cinemagic Stadium Theatres, Zurich Cinemas, CineLux Theatres and Cinema Café.

Screenvision Media Bolsters Ad Network

Fri, 10/28/2016 - 11:50 -- Nick Dager

In a move to strengthen its lobby network, Screenvision Media has formed an alliance with Elite Sampling & Media Group, and hired David Griffin. The goal is to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, now includes more than 2,300 theatres, ands provides exhibitors with a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.

Screenvision Unveils Connected Cinema

Fri, 05/13/2016 - 15:17 -- Nick Dager

Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.

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