As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment
iQiyi today announced that the company’s first offline Yuker on-demand movie theatre in Zhongshan, Guangdong is now THX certified. Tao Lei, vice president of iQiyi, and Wu Hao, general manager of THX China unveiled the official THX Certified Cinema plaque during the opening ceremony launch event in Zhongshan, Guangdong on November 9. The company’s said this milestone not only reinforced iQiyi’s adherence to the company vision of “to become a technology-based entertainment giant”, but also demonstrated iQiyi and THX as the ideal partners to enable shopping malls to drive traffic and enhance engagement with consumers, as part of an ongoing transformation of retail spaces into digital entertainment complexes
Newton Thomas ‘Tom’ Sigel, ASC chose a full range of original Cooke Speed Panchros, with a slightly new housing and updated mechanics from Arri Rental UK, to shoot the early years documented in the 20th Century Fox/Regency production of Bohemian Rhapsody. Sigel needed to capture the idealistic energy of Freddie Mercury and his future bandmates when he first came to London in 1970. To accomplish this, he made use of a full vintage set of Cooke Speed Panchros, with a very light net at the back of the lens and a special LUT for the Alexa SXT that was specifically designed for the period. This set-up was used for the entire first act of the film, with Sigel relying mostly on the 40mm lens, with the 25, 32 and 50 as secondary lenses.
Cinépolis USE announced today that its Bay Theatre in Pacific Palisades, California, will reopen this Friday, November 9. The theatre, which was originally designed in 1948 by one of the most prolific American motion pictures theaters architects, S. Charles Lee, will reopen in Palisades Village after being closed for 40 years. The new facility will feature five ultra-lux, customized screening rooms each with over-the-top amenities that cater to one of Southern California’s most coveted communities for families and privacy-seeking celebrities.
One of Europe’s most famous cinemas, London’s Odeon Leicester Square, will reopen this Christmas following an 11 month, multi million pound deluxe refurbishment that has transformed what has been called the home of the premiere back into a global icon in the heart of London’s West End. The building’s largest screen has been fully upgraded to combine luxurious reclining Odeon Luxe seats with the captivating experience of Dolby Cinema.
Isaac Molina is a senior colorist based in Mexico City, where for the last nine years he has worked at leading post house Oxido. Molina has a rich tapestry of grading experience that includes TV commercials and, as the colorist and DI supervisor, with the grade of more than 30 feature films. More recently, he has worked as a colorist in the first Latin American high dynamic range TV series for Netflix. Digital Cinema Report recently spoke with Molina about his career, the art and craft of color grading and his work on The House of Flowers.
Jonathan Wales, mixing at Formosa NoHo, recently completed the audio mix for the Netflix series, The Haunting of Hill House. The Haunting of Hill House was mixed in Dolby Atmos. For the show, Wales needed to convey the feeling of spaciousness in the house and create unnerving suspense throughout the mix as a family relives their scary past.
The sixth and final Emmy award winning series of The Americans, a period spy thriller set in the 1980s during the Cold War, was recently finished in high dynamic range and 4K Ultra HD at Technicolor PostWorks in New York. Since series two, the look of the finished series has been the responsibility of John Crowley, Senior Digital Colorist, working on the Baselight color grading system from FilmLight.
One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.
Despite the fact that the industry adopted an internationally ratified SMPTE DCP standard nearly a decade ago, there remains widespread confusion and disagreement about what constitutes a universally accepted digital cinema package. If that sentence makes no sense to you, you’re not alone. For months the European Digital Cinema Forum with sponsorship from the International Union of Cinemas has been developing a web portal to address this problem. Their mission statement is, “To act as an informational resource for the industry on the SMPTE DCP and its operational use, and to provide a point of reference of on-boarding for those individuals/organizations willing to aid in the transitional process on a territory by territory basis.”