Bestar Cinemas in RuiAn, China has become the first Chinese multiplex to open an ÉclairColor high dynamic range auditorium. The Ymagis Group and Chinese cinema systems integrator Great Ocean made the announcement today.
On Wednesday CJ 4DPlex opened the first European 4DX with ScreenX theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp debuted in the 4DX with ScreenX format in Paris at the exhibitor’s Pathé Beaugrenelle multiplex.
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
Superfly is Columbia Pictures’ reimagining of Gordon Parks Jr.’s classic 1972 crime drama that defined its genre through its characters, look, sound and feel. Helmed by Director X and written by Alex Tse, the new movie transports the story of Priest (Trevor Jackson), from Harlem to modern-day Atlanta and reenergizes its vibe for a new generation. The movie’s sound team from Sony Pictures Post Production Services, led by supervising sound editor Steven Ticknor, supervising sound editor and re-recording mixer Kevin O’Connell, re-recording mixer Greg Orloff and sound designer Tony Lamberti, was tasked with bringing the sonic elements of Priest’s world to life. That included everything from building intricate soundscapes for Atlanta’s neighborhoods and glitzy nightclubs to supplying the thunderous fireworks for gun battles and car chases.
With a passion for movies that he’s had for as long as he can remember Mark Louis, director of presentation for Alamo Drafthouse Cinemas, started working in the theatre industry almost 40 years ago. When watching movies, he realized early on that the slightest imperfection in the presentation was a distraction. Even unavoidable distractions like on-screen cue marks on 35mm film prints would grab his attention. He says he found himself wondering why imperfections like those marks were present and could they be avoided. That frustration with a less than perfect presentation and a fascination with how movie magic actually worked is what lured him to the technical side of the business where he remains to this day. I recently spoke with Louis about his career in exhibition and his role at Alamo Drafthouse Cinemas.
This Thursday, in conjunction with the official grand opening of B&B Theatres’ newly-built, state-of-the-art, flagship Liberty 12 location in Liberty, Missouri – the largest ScreenX auditorium in the world will open to the public. It will be located on a screen measuring more than four stories tall and seven stories wide, with the capacity to seat 244 attendees.
[Editor’s Note: In a new white paper, Barco senior product manager Tom Bert makes a strong case for the importance of contrast ratio in cinema.] In any visualization system, the contrast ratio is one of the key parameters that define image quality. A metric for comparing the brightest whites to the darkest blacks in the image, you could say that a good contrast ratio truly adds depth to the image. A low contrast ratio makes an image look washed out. Details as well as the artistic intent get lost. This is true for direct view displays as well as for projectors.
DCS Events in association with The Big Picture will be hosting an Emerging Cinema Markets Conference November 20-22 at the five-star luxury Swissôtel The Bosphorus, Istanbul.
In a project spanning six months, Rising Sun Pictures produced 86 visual effects shots for Animal World, the new fantasy adventure film that debuted to considerable fanfare at this year’s Shanghai International Film Festival and is currently in international release. The work drew on the full gamut of the studio’s core strengths and included everything from a card-playing creature to a loopy dream sequence, a mind-blowing car chase and a moody hero shot of Destiny, the hulking freighter-turned-floating-casino that serves as the film’s primary location.
AMC Theatres has renewed and extended its 3D agreement with RealD across its domestic platform through 2024. In addition, AMC has committed to installing RealD 3D systems in all new-build theatres and as they upgrade, renovate and improve existing AMC locations in North America during the term of the extension.