Commercials

Something Different’s Monster Debut

Fri, 04/14/2017 - 11:16 -- Nick Dager

Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.

Colonie Says I Do to 2017 Corolla

Fri, 10/14/2016 - 11:03 -- Nick Dager

The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for I Do, a commercial introducing the 2017 Toyota Corolla. The commercial opens with a young woman behind the wheel of her Toyota. She arrives at a city park and her friends help her yarn bomb the surroundings – from hand-knitted tree trunk covers to a slipcover for a loveseat and a garbage pail cozy in the likeness of whimsical character.

Piccirillo and Pearson Launch Yard Dog

Tue, 09/13/2016 - 11:15 -- Nick Dager

Executive producers Joe Piccirillo and Beth Pearson have launched Yard Dog TV, a production company and creative incubator focused on producing impactful, innovative advertising content. Based in Los Angeles, the company debuts with a roster of six directors, Tom De Cerchio, Mark Dektor, Ron Hamad, Vic Huber, Alexander Paul and Joe Windsor-Williams, and plans to pursue creative opportunities across the United States and internationally.

New Musical Gets Sweet Spots

Thu, 08/11/2016 - 13:36 -- Nick Dager

A mouth-watering new advertising campaign from AKA NYC promotes next year’s premiere of Charlie and the Chocolate Factory, the new musical as bringing a special excitement to New York City. In the first of three teaser spots breaking online this week, the show’s arrival in Manhattan is heralded by a thick bank of purple clouds that spreads over the city, and the appearance of a mysterious figure in white spats and a purple coat. Rolling out over the next several weeks, additional spots depict a city increasingly electrified by Wonka magic. The campaign’s climactic ad is a visual effects tour de force as the eccentric candy maker works his magic on some of New York’s most familiar landmarks…with spectacularly sweet results.

Bully Pictures Creates an Opus for GMC

Wed, 08/03/2016 - 09:16 -- Nick Dager

The precision engineering of GMC’s redesigned Acadia is compared to a world-class orchestra in a beautifully-crafted new spot, directed by Bully Pictures’ Sebastian Weiland for Digitas and Leo Burnett. Shots of a symphony orchestra, playing the introduction to The Who’s classic Eminence Front, are seamlessly blended with images of the next generation SUV driving through spectacular urban locales and landscapes. The voiceover invokes the confidence and attention to detail embodied by both orchestra and vehicle.

Dietrich Creates Frighteningly Big Sea Spot

Tue, 07/26/2016 - 11:59 -- Nick Dager

Sailors manning an ocean liner, panic when they find themselves steaming toward an object of titanic proportions. In a scene reminiscent of a blockbuster movie, the ship’s crew work frenetically to keep the vessel from colliding with a mammoth object looming before them in the frigid Atlantic. The scene is part of a new commercial directed by Peter Dietrich for Chapita’s Molto croissants.

Shaking Up the Ad Business

Wed, 06/29/2016 - 15:37 -- Al Caudullo

There is a huge push for haptic advertising. Simply put, to add nuanced tactile effects to simulate a realistic feeling to 360 virtual reality content: the shaking of a martini glass in a Stoli ad; the power of the engine in a Peugeot ad and the flickering of lights in the American Poltergeist trailer. These are a few of the ways that haptic advertising has been utilized using Immersion’s Touchsense Design Cloud. Starting in 2014, Stoli was the first to break the ice, so to speak, with the first tactile ad. Now 554 mobile apps and 481 tablet apps on the Opera Mediaworks network have the capability to run haptic ads. These ads have the potential to reach 14.9 million total impressions, 4.2 million unique viewers

Take it to the Bank

Mon, 06/27/2016 - 13:06 -- Nick Dager

Although it serves a state with a population of less than 1.5 million people, First Hawaiian Bank is intent on reaching its audience with the sophistication of an international financial powerhouse. Teaming with Honolulu agency MVNP and Los Angeles-based production company Accomplice Media, FHB has launched an ambitious branding campaign centering on people coping with life’s milestones. Rather than pushing specific retail services—as most regional banks do—these funny, beautifully produced spots aim to forge an emotional connection with Hawaii residents from all walks of life.

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