Commercials

Recreating the Original Star Wars Look

Tue, 03/26/2019 - 13:07 -- Nick Dager

Two visual effects-heavy commercial spots for Disney highlighting the latest Star Wars toys and merchandise benefited from play to the firing of children’s imagination: Choose Your Path focuses on The Last Jedi merchandise, featuring three children playing in an attic bedroom; a boy puts down a Kylo Ren toy, which then comes to life to fight Lego starships, while two of the children duck as a ship speeds past them on the red salt flats of Crait – which then seamlessly turn back into the bedroom with a classic Star Wars wipe. Galaxy Of Adventures features the original Star Wars trilogy and Solo: A Star Wars Story, with more children playing in an attic room, interacting with the toys and merchandise in a series of tableaux reminiscent of scenes from the films.

Something Different’s Monster Debut

Fri, 04/14/2017 - 11:16 -- Nick Dager

Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.

Colonie Says I Do to 2017 Corolla

Fri, 10/14/2016 - 11:03 -- Nick Dager

The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for I Do, a commercial introducing the 2017 Toyota Corolla. The commercial opens with a young woman behind the wheel of her Toyota. She arrives at a city park and her friends help her yarn bomb the surroundings – from hand-knitted tree trunk covers to a slipcover for a loveseat and a garbage pail cozy in the likeness of whimsical character.

Piccirillo and Pearson Launch Yard Dog

Tue, 09/13/2016 - 11:15 -- Nick Dager

Executive producers Joe Piccirillo and Beth Pearson have launched Yard Dog TV, a production company and creative incubator focused on producing impactful, innovative advertising content. Based in Los Angeles, the company debuts with a roster of six directors, Tom De Cerchio, Mark Dektor, Ron Hamad, Vic Huber, Alexander Paul and Joe Windsor-Williams, and plans to pursue creative opportunities across the United States and internationally.

New Musical Gets Sweet Spots

Thu, 08/11/2016 - 13:36 -- Nick Dager

A mouth-watering new advertising campaign from AKA NYC promotes next year’s premiere of Charlie and the Chocolate Factory, the new musical as bringing a special excitement to New York City. In the first of three teaser spots breaking online this week, the show’s arrival in Manhattan is heralded by a thick bank of purple clouds that spreads over the city, and the appearance of a mysterious figure in white spats and a purple coat. Rolling out over the next several weeks, additional spots depict a city increasingly electrified by Wonka magic. The campaign’s climactic ad is a visual effects tour de force as the eccentric candy maker works his magic on some of New York’s most familiar landmarks…with spectacularly sweet results.

Bully Pictures Creates an Opus for GMC

Wed, 08/03/2016 - 09:16 -- Nick Dager

The precision engineering of GMC’s redesigned Acadia is compared to a world-class orchestra in a beautifully-crafted new spot, directed by Bully Pictures’ Sebastian Weiland for Digitas and Leo Burnett. Shots of a symphony orchestra, playing the introduction to The Who’s classic Eminence Front, are seamlessly blended with images of the next generation SUV driving through spectacular urban locales and landscapes. The voiceover invokes the confidence and attention to detail embodied by both orchestra and vehicle.

Dietrich Creates Frighteningly Big Sea Spot

Tue, 07/26/2016 - 11:59 -- Nick Dager

Sailors manning an ocean liner, panic when they find themselves steaming toward an object of titanic proportions. In a scene reminiscent of a blockbuster movie, the ship’s crew work frenetically to keep the vessel from colliding with a mammoth object looming before them in the frigid Atlantic. The scene is part of a new commercial directed by Peter Dietrich for Chapita’s Molto croissants.

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