Doremi Cinema has announced progress in its partnership with Time Antaeus Media Group in China for its major digital cinema deployment in Mainland China. The 1000 screen commitment started late last year.
Fujinon has introduced the new 75-400mm T2.8-T3.9 PL mount zoom lens. It has the model number HK5.3x75 and is the second lens in the series. “The 75-400mm offers an impressive telephoto focal range fast T-stops and unsurpassed optical performance ” says Hank Hayashi president and CEO Fujinon. “We have received great feedback on the new series from rental house facilities directors of photography camera operators and assistants. Fujinon listens closely to suggestions from the industry.
Australian exhibitor Hoyts will convert its cinemas across the country to digital projection using server and storage infrastructure from HP and assisted by a HP business partner and networking integrator. Server specialist Daraco Services and networking specialist eintellego will supervise the installations. Full deployment will start early next year. It is expected 32 cinema complexes will go digital under the project covering over 300 screens. HP servers and storage solutions will be used to run theatre management systems centrally and at each site.
Reliance MediaWorks has partnered with In-Three to establish what the companies say will be the world’s largest facility dedicated to the conversion of 2D films and videos into 3D based in India. The strategic alliance is being established to address the rapidly growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older legacy titles to be released in cinemas and on home platforms in stereoscopic 3D.
Los Angeles rental company Otto Nemenz International has updated its lens inventory to include new 18-85mm T2.0 zoom lenses from Fujinon with additional lens purchases on the horizon. It is the first facility in North America to offer Fujinon PL lenses for rental. Otto Nemenz International recently jumped into digital acquisition rental with the purchase of 10 Sony F35 cameras. This is in conjunction with its large active inventory of film cameras. Nemenz is looking to meet the imaging demands of today and into the future with the new Fujinon lenses.
The Entertainment Services and Technology Association has announced the election results for the 2010 PERA Council. The PERA Council within ESTA serves the needs of the equipment rental market for motion picture television and commercial production. The Council continues the work of PERA for camera accessories grip and lighting rental companies and manufacturers. Members of the Council are elected by the PERA Council Affiliates and are responsible for the development and implementation of programs and services for members in these market segments.
Petrol has introduced the Petrol Red Bag PRB-15 a camera carrier specifically designed to transport and protect the Red One digital camera. The Red Bag’s dual directional upside down zippers open smoothly for quick and easy access to the interior. Inside a removable upper tray with detachable dividers provides a place to stash the Red One’s essential accessories. Rugged nylon handgrips on either side of the tray allow for easy removal and carrying. Underneath the Red One fits comfortably in the bag’s lower padded compartment.
Quick Film Budget launched its website which is designed to enable writers directors producers and filmmakers to create professional customized film budgets for their scripts and projects by themselves.
Arts Alliance Media has signed an agreement with Reel Cinemas to digitize Reel’s entire circuit in the UK. The Virtual Print Fee based deal covers all 60 of Reel’s screens throughout the country across 15 sites as well as 60 affiliated screens programmed by Reel's programmer Steve Reynolds. The installation of digital equipment is scheduled to begin immediately. In addition the deal also covers the installation of 3D in 20 screens meaning there will be at least one 3D screen in each site to take advantage of next year’s slate of around 15 3D releases.
Screenvision has renewed its long-term agreement with Hogan Communications a media and marketing company targeting the college market. Under the agreement Screenvision will continue to represent national and regional cinema advertising sales for Hogan’s 397 college campus-based screens while Hogan will continue to produce and distribute its cinema preshow “Preview Theater ” in which the Screenvision-sold ads will appear.
