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Globalization, Localization and the EGA

Mon, 12/07/2020 - 11:07 -- Nick Dager

Last month, ten founding companies and 50 forming companies announced the formation of the Entertainment Globalization Association to create a closer connection to the creative community to better facilitate the retelling of their stories for global audiences. Globalization is defined as dubbing, subtitling, and audio description services, which allow content to be consumed in languages other than the original version. The EGA’s ten founding companies are Audiomaster Candiani, Deluxe, Hiventy, Iyuno Media Group, Keywords Studios, Plint, SDI Media, Visual Data Media Services, VSI, and Zoo Digital. The additional 50 companies represent high caliber service providers from all around the world. Chris Fetner was named managing director of the association

Cinemark Reopens with Unique X SmartTrailering

Mon, 12/07/2020 - 10:59 -- Nick Dager

As Cinemark reopens its theatres across the United States, it is using Unique X’s newly updated SmartTrailering software activated in every theatre. SmartTrailering delivers a sophisticated, centralized trailer scheduling system that fully automates an exhibitors’ trailering process via a user-friendly, cloud-based system. Unique X has worked closely with Cinemark to develop and update SmartTrailering for the U.S. market and beyond.

Screenvision's Pandemic Response? Diversify

Thu, 12/03/2020 - 11:41 -- Nick Dager

The global pandemic has touched every business in the world and few have been impacted more than cinemas. In response to the situation, over the past ten months Screenvision Media has developed new ways for its cinema advertising customers to reach the public. To understand how this evolved and to learn what happens next for the company, I spoke by email with Screenvision’s chief revenue officer Katy Loria and chief partnership officer, operations & exhibitor relations Darryl Schaffer. Here is our conversation:

The Dreams of Lost Souls

Thu, 12/03/2020 - 11:24 -- Nick Dager

Fugitive Dreams, based on the play by Caridad Svich, is an allegorical road movie touching on themes of homelessness, mental health and addiction, as two lost souls embark across a dreamscape America. Their darkly strange journey confronts them with their traumatic pasts, and bonds them in compassion and love. For cinematographer Peter Simonite, ASC, CSC lensing the film meant needing a vintage look — but a look that was also consistent between lenses.

YourScreen Partners with UK Cinemas

Wed, 12/02/2020 - 09:43 -- Nick Dager

Cinemas temporarily closed by the government lockdown are re-opening to the public with the launch of a new virtual cinema called YourScreen, a partnership of local, independent exhibitors created to stream new films and films unavailable on other digital platforms into the homes of audiences around the United kingdom. These are films that might normally play in their local cinema.

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New York’s Little Cinema Deploys Verimatrix for Virtual Premieres

Wed, 12/02/2020 - 09:36 -- Nick Dager

In the wake of the pandemic, New York-based Little Cinema has deployed Verimatrix watermarking and digital rights management technologies for its virtual premieres and previews. A digital studio, Little Cinema has partnered with Netflix, ABC, CBS, HBO Max, and Warner Media to produce virtual premiere events for an industry that used to rely solely on in-person debuts.

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