At AAM, People Matter Most
This has been a momentous year for digital cinema pioneer Arts Alliance Media. The company celebrated its twentieth year in business and the tenth anniversary of one of its flagship products, the Screenwriter theatre management system that has supported cinema operations through the transition to digital cinema. First launched in 2013, Screenwriter was designed to supersede AAM’s first generation theatre management system that supported exhibitors enrolled in the virtual print fee program as they upgraded to digital cinema equipment. Consequently, Screenwriter embodied an operational restructure, enabling cinemas to centralize their workflows from a single screen instead of traditional, manual methods. The company also launched Screenlighter, a theatre management system designed to solely meet the operational requirements of independent and one-four screen cinemas. But today, the company is thinking only of the future and the ways in which it can help the cinema industry thrive in the months and years ahead. To get a better sense of the company’s plans, I recently spoke via email with David Ong, AAM’s chief commercial officer. One thing he made very clear was the fact that at AAM, people matter most.
