Cloud Technology

Deluxe Announces Support for AWS Media & Entertainment Initiative

Tue, 05/04/2021 - 10:52 -- Nick Dager

Joining a growing list of production and post-production companies, Deluxe has announced its support for Amazon’s AWS for Media & Entertainment initiative to accelerate, simplify and deliver a cloud-based media supply chain management system for their clients. Together, the companies provide a flexible cloud service and cloud management portfolio that gives enterprise customers rapid and flexible access to the cloud.

Amazon Nimble Studio Now Available

Mon, 05/03/2021 - 09:27 -- Nick Dager

Amazon Web Services has announced the general availability of Amazon Nimble Studio, a new service that enables customers to set up a content production studio in hours instead of weeks, with elasticity that gives them near limitless scale and access to rendering on demand. With Amazon Nimble Studio, the company says customers can rapidly onboard and collaborate with artists from anywhere in the world and produce content faster and more cost effectively.

Frame.io Announces Support for AWS Media & Entertainment Initiative

Mon, 05/03/2021 - 09:00 -- Nick Dager

The cloud-based video review and approval platform Frame.io has announced its support for the AWS for Media & Entertainment initiative from Amazon Web Services to accelerate and simplify collaborative content creation with remote production teams, whether they’re shooting on-set, editing from a suite across town, or working in an entirely different city in their own home.

Power Station Embraces IP-Cross Connect

Tue, 03/23/2021 - 11:39 -- Nick Dager

As the industry continues to transition towards IP-based solutions, many integrators have found themselves limited by budget-related restrictions. Diversified, a global technology solutions provider, recently ran into this challenge when it came to a project at BerkleeNYC, a campus-based recording studio formerly known as Avatar Studios. In the process of building a cost-effective IP network for the school’s renowned Power Station recording studio, Diversified turned to TSL Products to provide an IP routing interface that marries TSL’s virtual control processor, the GTP-V1, and its renowned Virtual Panels into a solution that TSL has coined, IP-Cross Connect.

Is Remote Post-Production Here to Stay?

Tue, 03/09/2021 - 10:07 -- Nick Dager

MTI Film in Hollywood is expanding its Remote Data Center, boosting capacity and adding new, cloud-based services, as editing teams increasingly embrace remote work, not merely as a stopgap measure during the pandemic, but as the new and more efficient paradigm for post-production. MTI Film CEO Larry Chernoff says that editors who began working remotely out of necessity are now doing so by choice. “Editors like the practical benefits of being able to work from home or other remote sites,” he said. “The pandemic was the catalyst, but remote work is quickly becoming the preferred choice for editing because it improves productivity and flexibility, and it enhances lifestyles. Based on the experience thus far, we believe the future will be a hybrid of remote and on-premises operations supported by universal connectivity.”

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NCM, Unique X Partner on Upgraded Advertising Accord

Wed, 02/17/2021 - 09:46 -- Nick Dager

National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.

The Evolution of Media Creation

Mon, 02/08/2021 - 11:25 -- Spencer Stephens

In the MovieLabs white paper The Evolution of Media Creation, we outlined a vision for implementing true cloud-native production workflows. In that vision media production moves outside of the security perimeters that protect individual facilities such as post-production and VFX companies and becomes a virtualized security system to protect all of those involved in production workflows. These workflows transcend organizations, and simply stated, protecting them requires a new approach to security.

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