PVR Cinemas has installed new ion technology that neutralizes 99.9 percent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time. PVR says it is the first and only cinema chain in the world to deploy this technology.
The trade group Cinema Technology Community announced the recipients of its prestigious 2021 awards during a special online YouTube Premiere. Hosted by film-critic, author and broadcaster Mark Kermode and CTC’s own Dave Norris, the awards recognize individuals and organizations that continue to drive excellence in moviegoing through the use of technology and outstanding service to the industry.
Upon securing a long-term partnership agreement with the leading global technology company HCL Technologies, MetaMedia, the global, cloud-based distribution platform for cinemas, drive-ins, and other out-of-home venues, has expanded its entertainment network to more than 3,000 screens across the U.S. and Canada, covering all the top 50 cities.
National CineMedia has entered into agreements with an assortment of popular online personalities from the world of film and entertainment who will appear in new series on screens in more than 1600 U.S. movie theatres, including the top 50 designated market areas, as part of the exhibitor’s pre-show Noovie.
With 2021 just a couple of weeks and a few blockbusters short of the finishing line, the London-based firm Gower Street Analytics decided to look ahead to what's on the horizon for next year. And, after a much stronger box office year with exhibitors, distributors, and audiences becoming more comfortable in a COVID-world, Gower Street's first global box office prediction for 2022 suggests a significant improvement over 2021.
The global attention measurement platform Amplified Intelligence of Adelaide, Australia, is now working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels.
Unique X has named Sevan Brown senior vice president of worldwide content services. Serving as part of Unique X’s executive team, Brown will be leading the ongoing expansion of the company’s already widely deployed and well-respected Movie Transit content delivery platform into multiple new territories.
Silky Otter Cinemas, which runs two luxury cinemas in Auckland and Christchurch, New Zealand, is planning to add three new theatres next year in Auckland, Richmond, and Queenstown. Chief executive Neil Lambert said movie going was still popular despite the pandemic and believes it has a future.
The entertainment company Hollywood Innovations Group has filed a lawsuit in the U.S. District Court for Central District of California alleging that Netflix willfully violated the same copyright laws it routinely enforces against its own competitors. The also illustrates the power of new dubbing technologies to seamlessly adapt video content across dozens of languages. The technology helps expose broader audiences to global content, but Netflix has quickly found a way to leverage it to capture the lucrative and highly competitive Asian market.
Moving Image Technologies today announced it recently received three procurement contracts for upgrades. The exhibitors involved include Flix Brewhouse, Celebration Cinemas and Elvis Cinemas.
