The Ecuadorian cinema chain Multicines has just opened a new multiplex in the city of Guayaquil in which all 11 screens are fully equipped with Christie RGB pure laser projectors. The installation was carried out by Cinema Equipment & Supplies. The new multiplex is located in the Mall del Río shopping center in Guayaquil, the country’s main port and largest city.
Image Nation Abu Dhabi’s acclaimed feature film Scales is now screening in cinemas across the United States, making it the first United Arab Emirate film to have a commercial release in the US. The film is screening at the IFC Center in New York and Laemmle cinemas in Los Angeles.
In yet another sign that the motion picture business is emerging from the worst of the pandemic, over the weekend, the Walt Disney Company Marvel Studios action film Black Widow was released in the ScreenX format. ScreenX, from CJ4DPlex, is the world's premiere multi-projection system that provides a 270-degree panoramic film viewing experience.
Shenzhen Timewaying Technology has passed the tests of the Research Institute of AegiSolve, a recognized Digital Cinema Initiative company, to become China’s second DCI-certified LED display enterprise. Unilumin was the first Chinese LED screen manufacturer to receive DCI certification.
Deluxe has announced a strategic partnership with CineSend for electronic delivery of content to cinemas in Canada. The partnership joins CineSend’s existing network with Deluxe’s electronic delivery platform to create a single fulfillment service.
Severtson Screens will feature its SAT-4K cinema projection screen line during CinemaCon 2021, which is being held August 23-26 at Caesars Palace in Las Vegas, Nevada.
The organizers of ShowEast have announced that this year’s conference will be an in-person event to be held November 8-11 at the Loews Miami Beach Hotel in Miami Beach, Florida.
Deluxe and EchoStar Corporation today introduced an expanded movie distribution service for theatres across the U.S. The enhanced offering adds high-speed, terrestrial broadband and a new content management portal to the companies’ existing satellite distribution system, which currently serves more than 3,000 cinemas.
National CineMedia today announced that Manu Singh has joined the company as senior vice president of strategic insight & analytics. She will lead the company’s marketing, sales, and advertising research team, including NCM’s proprietary Behind the Screens community of more than 5,000 movie fans, and will be based in New York.
During June, the U.S. Domestic market outperformed China for the first time since China’s July 2020 re-opening, according to a report from the British research firm Gower Street. Bringing the best box office result since the pandemic began in the Domestic market, June lay further foundational stones for recovery despite a slight retraction in global box office compared to May, the report said. According to Gower Street’s latest monthly Global Box Office Tracker, the global box office retracted slightly in June from the previous month grossing $1.3 billion, down from $1.4 billion in May. However, this is a normal trend and no cause for concern.
