The Ecuadorian cinema chain Multicines has just opened a new multiplex in the city of Guayaquil in which all 11 screens are fully equipped with Christie RGB pure laser projectors. The installation was carried out by Cinema Equipment & Supplies. The new multiplex is located in the Mall del Río shopping center in Guayaquil, the country’s main port and largest city.
“The 11-screen multiplex is equipped with leading-edge technology and with a totally innovative industrial design, unique in the country,” said Gonzalo López, General Manager of Multicines.
The multiplex includes a 4D eMotion theatre with seating equipped with vibration and motion systems, as well as wind, water effects and scents. It also has a premium large format theatre called Multicines Xtreme with Dolby Atmos sound, premium seating and a giant screen measuring almost 200 square meters (2152 square feet).
It also has a kids’ theatre designed to give families and children a totally new experience. It includes seats in different colors and a slide that connects with a playroom at the back of the theatre.
When choosing the projectors for its screens, Multicines, a long-standing Christie client, was never in doubt and put themselves in the hands of the brand once again. “Christie is a world leader when it comes to cinema projectors and we have always prided ourselves on having the best technology for our theatres,” said López. “RGB pure laser technology offers excellent quality coupled with energy efficiency. It affords significant advances in customer experience, because both the quality of the colour as well as the high brightness are the absolute best available in the market.”
MCX, the multiplex’s largest theatre, is equipped with a Christie CP4330-RGB 4K projector with 28,000 lumens and 4096 x 2160 resolution. The rest of the screens have a variety of Christie 2K laser projectors.
Diego López, Christie general manager for NOLA and the Andes Region said, “Multicines has always kept up with the latest advances in technology for its cinema screens and has always given utmost priority to ensuring its audiences the best comfort possible. We are honored that they opted for the superiority and brightness of our RGB pure laser projection systems for this cutting-edge multiplex which will give its spectators an incredible cinema-going experience.”
Multicines began operating in Ecuador in 1996, pioneering the use of new technology in commercial cinemas in a series of modern multi-theatre complexes. Presently, it has 68 screens in different cities around the country, many of them equipped with Christie cinema projectors.
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