The Marvel sequel Doctor Strange and the Multiverse of Madness delivered a colossal $449.8 million global opening, according to the latest report from the London-based analytics firm Gower Street. The launch was the second biggest of the pandemic-era behind only Spider-Man: No Way Home, which also featured the character of Doctor Strange (as played by Benedict Cumberbatch). The new hit reportedly tracked just 17 percent behind No Way Home in like-for-like markets. Multiverse of Madness did not release in Russia, due to the ongoing studio boycott of the market following the invasion of Ukraine, and Saudi Arabia, where it was banned.
The United Nations Development Programme and SAWA Global Cinema Advertising Association today launched an eight-week international cinema advertising aimed at raising awareness of the climate emergency and spurring broader, urgent action to address it. In the 60-second cinema ad, Frankie, a computer-generated dinosaur is seen storming into the UN General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate—extinction—by making changes to tackle the climate crisis.
Back by popular demand, the Event Cinema Association has announced the return of the ECA Slate Day – its first in-person event in more two years. Slate Day will take place on May 26 at Vue Westfield, London.
The incomparable Judy Garland would be celebrating her 100th birthday this June and to honor this special occasion, Fathom Events and Warner Bros. are bringing her unforgettable performance in The Wizard of Oz back to cinemas for a two-day engagement. The film will play in more than 800 theatres nationwide on Fathom’s Digital Broadcast Network on June 5 and 6.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
The International Cinema Technology Association will present the new ICTA Presentation Excellence Award to Heinz and Marius Lochmann, the owners, and operators of Traumpalast and IMAX Leonberg on May 18 at the German cinema convention Kino 2022 in Baden Baden.
The organizers of ShowEast have announced that registration is now open for this year’s convention, which will be held from October 17-20.
Sony Music Entertainment and Trafalgar Releasing have announced the premiere of George Michael Freedom Uncut, a deeply autobiographical feature documentary narrated by the late Grammy Award winner. George Michael Freedom Uncut will be released as a global cinema event on Wednesday 22 June.
Showcase Cinemas has announced the company's official sponsorship of the 2022 Hingham Haborworks fireworks display and celebration. Presented by Showcase Cinemas and hosted by the Hingham Lions Club, the Hingham Harborworks celebration will take place on July 1, 2022, at Hingham Harbor.
Fathom Events has announced a partnership with Kingdom Story Company and will present the company’s the upcoming documentary, Johnny Cash: The Redemption of an American Icon. Fathom Events’ CEO Ray Nutt made the announcement.